Marketing Manager - Law Firm

Whitman Transition Advisors Job Community; Roseland (NJ); On-site; USD 100,000 - 150,000; Full time

Job summary

A prestigious law firm is seeking a Marketing & Business Development Manager to develop marketing strategies and manage client outreach campaigns. The ideal candidate will have 3–5+ years of experience in professional services marketing, preferably in a law firm. Strong project management and writing skills are essential, alongside proficiency in various marketing tools. This full-time position is crucial for driving the firm's growth in New Jersey.

Qualifications

• 3–5+ years of marketing experience in professional services; law firm or financial services preferred.
• Strong project management skills with the ability to balance multiple priorities and deadlines.
• Excellent writing, editing, and proofreading skills with keen attention to detail.

Responsibilities

• Develop practice-level marketing plans and generate ideas for client outreach.
• Plan, launch, and track integrated campaigns against firm goals.
• Coordinate and edit client alerts, newsletters, and proposals.
• Steward practice-area web pages and ensure timely updates.
• Build individual marketing plans and prepare materials.
• Maintain consistent messaging across all client-facing materials.
• Monitor pipeline activity and translate insights into actionable recommendations.
• Coordinate with designers and PR agencies.

Skills

Project management

Writing and editing

Relationship building

Proficiency in Microsoft Office

Digital marketing

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

WordPress

Adobe Creative Suite

HubSpot

LinkedIn

Job description

Overview

Our prestige law firm client is seeking Marketing & Business Development Manager. This role is both strategic and hands-on: you will shape go-to-market plans, drive client-facing campaigns, and partner with attorneys to convert opportunities into wins. The ideal candidate is a self-starter with big ideas, flawless execution, and a track record in professional services marketing (law firm or financial services strongly preferred).

Base pay range

$100,000.00/yr - $150,000.00/yr

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5+ years of marketing experience in professional services; law firm or financial services experience strongly preferred.
• Strong project management skills with the ability to balance multiple priorities and deadlines.
• Excellent writing, editing, and proofreading skills with keen attention to detail.
• Proficiency in Microsoft Office; familiarity with WordPress, Canva/Adobe Creative Suite, and LinkedIn.
• Experience with CRM and marketing tools (e.g., HubSpot) a plus.
• Collaborative, service-oriented mindset and the ability to build strong relationships across practice groups.

Key Responsibilities

• Strategic planning & thought leadership: Develop practice-level marketing plans; generate ideas for client outreach, events, blogs, and other initiatives.
• Campaign management: Plan, launch, and track integrated campaigns (digital, events, sponsorships) against firm and practice goals.
• Content development: Coordinate and edit client alerts, newsletters, proposals, RFPs, presentations, website pages, and social posts.
• Digital marketing: Steward practice-area web pages, SEO, email marketing, and social channels; ensure timely updates and best practices.
• Attorney enablement: Build individual marketing plans; refine bios; prepare credentials, pitch materials, and matter lists.
• Brand management: Maintain consistent messaging and visuals across all client-facing materials.
• Analytics & reporting: Monitor pipeline activity and campaign metrics; translate insights into actionable recommendations.
• Vendor management: Coordinate with designers, PR agencies, and other partners to deliver on time and on brand.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Staffing and Recruiting