Product Marketing Manager

Fulcrum GT; Schaumburg (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, Dental and Vision Insurance (U

Pet Insurance

401k

Flexible schedule

Paid Holidays

Paid Time Off

Job summary

Fulcrum GT is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across our product portfolio. You’ll bridge Product, Marketing, and Sales to translate technical capabilities into compelling value for law firms, corporate counsel, and decision-makers at our Schaumburg office.

This onsite role requires the ability to craft clear messaging, lead launches, and build sales enablement content, while analyzing market trends to inform strategy and drive revenue.

Qualifications

• 4–7 years in product marketing or related roles in SaaS/enterprise software/legal-tech.
• Ability to craft clear messaging from complex ideas.
• Proven cross-functional leadership with Product, Sales, Marketing.
• Analytical, data-driven decision making.
• Excellent communication, storytelling, and presentation skills.
• Self-starter in a fast-paced entrepreneurial environment.

Responsibilities

• Develop product positioning and messaging for buyer personas and segments.
• Lead go-to-market launches, campaigns, and feature rollouts.
• Conduct market and competitive intelligence to inform strategy.
• Create sales tools and enablement materials such as decks and battlecards.
• Develop product-driven content (whitepapers, webinars, blogs, stories).
• Highlight customer outcomes with Customer Success to strengthen brand credibility.
• Track adoption and campaign impact to optimize GTM efforts.

Skills

Messaging

Go-to-market

Cross-functional collaboration

Data-driven decisions

Public speaking

Tools

HubSpot

Salesforce

Marketo

Job description

We operate at the intersection of technology and law, in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges, providing reliable, efficient, and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.

About The Role

We are seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across our product portfolio. You’ll act as the bridge between Product, Marketing, and Sales, translating technical capabilities into compelling value propositions that resonate with law firms, corporate counsel, and decision-makers. This role is located onsite at our Schaumburg office.

Key Responsibilities

• Product Positioning & Messaging: Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
• Go-to-Market Strategy: Lead product launches, campaigns, and feature rollouts - driving awareness, adoption, and revenue impact.
• Market & Competitive Intelligence: Conduct research on industry trends, customer needs, and competitors to inform strategy and maintain Fulcrum GT’s thought leadership.
• Sales Enablement: Create sales tools, pitch decks, battlecards, and case studies to equip Sales with compelling narratives that win deals.
• Content Development: Partner with Marketing to deliver product-driven content (whitepapers, webinars, blogs, customer stories) that engage prospects and customers.
• Customer Advocacy: Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
• Metrics & Impact: Track adoption, campaign performance, and market feedback to continuously optimize GTM efforts.

What We’re Looking For

• 4 - 7 years of experience in product marketing or related roles, ideally in SaaS, enterprise software, or legal-tech.
• Strong ability to craft clear, persuasive messaging from complex ideas.
• Proven track record leading cross-functional initiatives with Product, Sales, and Marketing teams.
• Analytical mindset with experience leveraging data to guide decision-making.
• Excellent communication, storytelling, and presentation skills.
• Self-starter comfortable working in a fast-paced, entrepreneurial environment.
• This role would be based out of Schaumburg, IL

Nice to Have

• Experience in legal, professional services, or compliance industries.
• Background in content strategy, demand generation, or sales enablement.
• Familiarity with CRM/marketing automation tools (HubSpot, Salesforce, Marketo, etc.).

Benefits

• (US) Competitive Health, Dental and Vision Insurance
• Pet Insurance
• 401k
• Flexible schedule
• Paid Holidays plus Paid Time Off

Job Type

• Full-time

Language

• English (Required)