Marketing Director — Growth & Market Strategy Leader

Potter Global Technologies; Roanoke (VA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Employee Ownership Program

401(k) with company match

Health, dental, vision plans

Job summary

Potter Global Technologies seeks a Director of Marketing – Valcom to lead growth across education, healthcare, and industrial markets. You will shape strategy, build demand, and guide a high-performing team.

Reporting to the President, you’ll drive end-to-end marketing, GTM launches, brand and pricing, and strategic planning in a role demanding agility, collaboration, and executive-level communication.

Qualifications

• 8+ years in marketing or related fields, preferably industrial/tech.
• Proven GTM strategy and product commercialization track record.
• Comfortable managing budgets and P&L.
• Strong cross-functional leadership and communication.
• Willingness to travel up to 30%.

Responsibilities

• Own marketing strategy end to end with market mapping and value propositions.
• Lead product marketing lifecycle from VOC to go-to-market.
• Build an integrated demand generation engine across channels.
• Develop brand, pricing, and communications.
• Partner with President on annual strategic planning.
• Attract, develop and lead a marketing team.
• Support team goals and milestones.

Skills

Strategic marketer

Go-to-market

Budget ownership

Cross-functional

Education

MBA

Tools

CRM software

Job description

Potter Global Technologies seeks a Director of Marketing – Valcom to lead growth across education, healthcare, and industrial markets. You will shape strategy, build demand, and guide a high-performing team.

Reporting to the President, you’ll drive end-to-end marketing, GTM launches, brand and pricing, and strategic planning in a role demanding agility, collaboration, and executive-level communication.