Growth Marketing Leader for EdTech & B2B

Virtucom Inc; Peachtree Corners (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan with 4% company match

Health, Dental, and Vision Insurance

Paid Vacation, Sick, and Personal Days

Company-Paid Holidays

Opportunities for professional growth

Job summary

Virtucom Inc in Peachtree Corners, GA is seeking an experienced Marketing Manager to lead end-to-end marketing strategy. You will align brand positioning, lead generation, and sales enablement to drive revenue growth, sitting at the intersection of strategy and execution.

This role demands building scalable demand engines, refining messaging, and collaborating with vendor partners. If you thrive in a fast-paced education-technology environment and want to shape campaigns from concept to impact,

Qualifications

• 5+ years of marketing experience, with 2–3 years in a leadership or strategist role.
• Proven track record in B2B marketing, demand generation, ABM, and sales pipeline growth.
• CRM and marketing automation experience (HubSpot or similar) and web analytics tools.
• Ability to balance high-level strategy with hands-on campaign execution and content creation.
• Strong data-driven mindset with the ability to translate analytics into actionable insights.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with growth targets.
• Partner with Sales to align pipeline generation and enablement materials.
• Track, analyze, and report on core marketing KPIs (pipeline velocity, conversion, ROI).
• Design and manage integrated demand-generation campaigns across digital, content, email, and events.
• Build top-of-funnel pipelines and nurture workflows to optimize the customer journey.
• Refine value propositions, messaging, and product positioning for key personas.
• Create high-impact collateral and ensure consistent brand voice across touchpoints.
• Coordinate joint marketing initiatives with vendor partners and manage MDF where applicable.

Skills

Marketing leadership

B2B marketing

Demand generation

ABM

Sales pipeline growth

CRM

Marketing automation

HubSpot

Google Analytics

Campaign execution

Content creation

Data analysis

Tools

HubSpot

Google Analytics

Job description

Virtucom Inc in Peachtree Corners, GA is seeking an experienced Marketing Manager to lead end-to-end marketing strategy. You will align brand positioning, lead generation, and sales enablement to drive revenue growth, sitting at the intersection of strategy and execution.

This role demands building scalable demand engines, refining messaging, and collaborating with vendor partners. If you thrive in a fast-paced education-technology environment and want to shape campaigns from concept to impact,