Director of Marketing

Potter Global Technologies; Roanoke (VA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Employee Ownership Program

401(k) with company match

Health, dental, vision plans

Job summary

Potter Global Technologies seeks a Director of Marketing – Valcom to lead growth across education, healthcare, and industrial markets. You will shape strategy, build demand, and guide a high-performing team.

Reporting to the President, you’ll drive end-to-end marketing, GTM launches, brand and pricing, and strategic planning in a role demanding agility, collaboration, and executive-level communication.

Qualifications

• 8+ years in marketing or related fields, preferably industrial/tech.
• Proven GTM strategy and product commercialization track record.
• Comfortable managing budgets and P&L.
• Strong cross-functional leadership and communication.
• Willingness to travel up to 30%.

Responsibilities

• Own marketing strategy end to end with market mapping and value propositions.
• Lead product marketing lifecycle from VOC to go-to-market.
• Build an integrated demand generation engine across channels.
• Develop brand, pricing, and communications.
• Partner with President on annual strategic planning.
• Attract, develop and lead a marketing team.
• Support team goals and milestones.

Skills

Strategic marketer

Go-to-market

Budget ownership

Cross-functional

Education

MBA

Tools

CRM software

Job description

Join Us as a Director of Marketing at Potter Global Technologies

At Potter Global Technologies, we’ve been protecting lives around the world for over 125 years—and we’re just getting started. We’re a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships.

Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications.

If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation—you’ll feel at home here.

As the Director of Marketing – Valcom, you will play a key role in shaping the company’s growth strategy by identifying new market opportunities, strengthening our position across key verticals, and building marketing strategies that drive demand and business growth. Reporting directly to the President and serving as a member of the leadership team, our team is looking for someone who is strategic, commercially minded, and energized by turning market insights into actionable growth initiatives. In this role, you will help define product and vertical strategies across education, healthcare, and industrial and commercial markets, while leading the development and execution of marketing initiatives that expand market presence, generate demand, and support the company’s long‑term growth objectives.

What You’ll Do

• Own marketing strategy end to end — market mapping, segmentation, and value propositions that guide company-level decisions.
• Lead the product marketing lifecycle, from Voice of the Customer insights and new product concepts through go-to-market launch and commercialization.
• Build an integrated demand generation engine spanning digital, e-commerce, advertising, events, and trade shows.
• Own brand development, pricing strategy, and marketing communications.
• Partner with the President on annual strategic planning and help shape our employee-ownership culture.
• Attract, develop, and lead a high‑performing marketing team.
• Take on additional responsibilities as needed to support team goals and project milestones.

Qualifications

What You Bring

Experience That Drives Success

• A strategic, growth‑minded marketer with 8+ years of progressive experience in marketing, product management, or sales — ideally in industrial or technology‑driven markets.
• A proven builder of go-to-market strategies with successful product commercialization to show for it.
• Financially fluent, analytically sharp, and comfortable owning a budget and a P&L conversation.
• An energizing communicator who creates followership across Sales, Engineering, Operations, and Finance.
• Entrepreneurial and adaptable — equally at home in the boardroom and at the trade show booth.
• Ability to travel up to 30% to engage customers, partners, and participate in industry forums.

Preferred Qualifications

• MBA, channel‑partner marketing experience (integrators, distributors, resellers), or a background in life safety, security, or communications technology.

Key Strengths & Skills

• Success in working and driving results in a cross‑functional environment.
• Excellent presentation skills
• Effective at assessing customer needs and proposing solutions
• Excellent verbal and written communication skills
• Effective organization and time management skills
• Ability to work independently and as part of a team
• Ability to travel overnight for customer meetings, trade shows and internal meetings

Our Culture

• We build strong relationships—with teammates, partners, and customers
• We take pride in knowing every product we build serves the purpose of protecting lives
• We listen actively, coach frequently, and own our results
• We foster innovation, value curiosity, and believe that experimentation is part of growth
• We create a welcoming and inclusive space where everyone belongs
• We take ownership of our work—quality and safety are at the core of what we do

Benefits That Matter

• Employee Ownership Program – You’re not just an employee—you’re an owner. We share success together.
• Competitive health, dental, and vision plans
• 401(k) with company match
• Generous paid time off and holidays
• Continuous learning and development opportunities
• Financial Wellness programs including complimentary Certified Financial Planner sessions
• Recognition programs that celebrate individual and team wins
• A mission‑driven team that supports life‑saving outcomes, every day

Location

• This is a full‑time position, on‑site at our Roanoke, VA location. The expected schedule is 40 hours per week, Monday through Friday, but an occasional shift in hours may be necessary to accommodate project schedules.