Marketing Director, Early Education & Enrollment Growth

HoneyTree ELC; Roanoke (VA); On-site; USD 55,000 - 65,000; Full time

Job summary

HoneyTree Early Learning Centers in Roanoke, VA seeks a Marketing Director to lead marketing efforts that strengthen visibility, support enrollment, and build connections with families and the community.

Responsibilities include planning and executing strategies, CRM upkeep, event coordination, and managing social media with a consistent brand voice. Experience in childcare marketing and strong communication skills are essential for success.

Qualifications

• Experience in marketing, communications, or a related role.
• Hands-on experience with CRM systems and contact or lead management.
• Experience managing social media accounts and creating content.
• Experience planning or coordinating marketing events.
• Childcare or early childhood education industry experience.
• Strong written, verbal, organizational, and project-coordination skills.
• Ability to manage multiple priorities and work collaboratively with a team.

Responsibilities

• Plan and carry out marketing strategies that support the centers’ goals and enrollment efforts.
• Manage the customer relationship management (CRM) system, keeping records organized and supporting timely communication and follow-up with prospective and current families.
• Plan, coordinate, and promote marketing events for families and the local community.
• Manage the centers’ social media presence, including creating and scheduling engaging content, responding to messages and comments, and maintaining a consistent, welcoming brand voice.
• Create and coordinate marketing materials and communications across relevant channels.
• Work with center teams to gather information, maintain consistent messaging, and support outreach.
• Track marketing activities and share updates on results and opportunities.

Skills

Marketing experience

Communication

Organization

Project coordination

Tools

CRM software

Social media platforms

Content creation tools

Job description

HoneyTree Early Learning Centers in Roanoke, VA seeks a Marketing Director to lead marketing efforts that strengthen visibility, support enrollment, and build connections with families and the community.

Responsibilities include planning and executing strategies, CRM upkeep, event coordination, and managing social media with a consistent brand voice. Experience in childcare marketing and strong communication skills are essential for success.