Director of Admissions & Marketing

Roman Catholic Diocese of Richmond; Roanoke (VA); In loco; USD 60.000 - 85.000; Tempo pieno

Descrizione del lavoro

Roanoke Catholic School in Roanoke, Virginia seeks a personable, organized Director of Admissions and Marketing to lead student recruitment, guide families through the admissions process, and share the story of our school. Reporting to the Head of School, the role collaborates with leadership, faculty, and staff to strengthen enrollment, support retention, and maintain engaging school communications.

The candidate will develop a Catholic identity-focused marketing plan, manage tours and events,

Competenze

• Bachelor’s degree in marketing, communications, business, education, or related field.
• Experience in admissions/enrollment marketing; school experience preferred.
• Strong writing, interpersonal, and presentation skills.
• Experience with social media and digital marketing.
• Ability to manage multiple priorities and work independently.
• Commitment to Catholic identity and mission.
• Availability for occasional evenings/weekends.

Mansioni

• Manage the admissions process from inquiry to enrollment.
• Build relationships with prospective families through timely communication.
• Coordinate tours, shadow visits, open houses, and recruitment events.
• Develop an enrollment plan with measurable goals.
• Maintain admissions records and report on inquiries and enrollment.
• Collaborate with leadership to support family engagement and retention.
• Build connections with local parishes, preschools, and referral partners.
• Coordinate student ambassadors and engage current families.
• Develop and carry out a marketing plan reflecting the school’s Catholic identity; manage content across channels.
• Collaborate with advancement staff to support events and communications.
• Monitor marketing results and adjust outreach.

Conoscenze

Strong writing

Interpersonal skills

Presentation skills

Excellent organization

Data-driven

Collaboration

Time management

Formazione

Bachelor’s degree in marketing, communications, business, education, or a related field

Descrizione del lavoro

Roanoke Catholic School in Roanoke, Virginia seeks a personable, organized Director of Admissions and Marketing to lead student recruitment, guide families through the admissions process, and share the story of our school. Reporting to the Head of School, the role collaborates with leadership, faculty, and staff to strengthen enrollment, support retention, and maintain engaging school communications.

The candidate will develop a Catholic identity-focused marketing plan, manage tours and events,