Director of Marketing

Visitt Inc.; New York (NY); On-site; USD 180,000 - 230,000; Full time

Job summary

Visitt Inc. is seeking a Director of Marketing to lead revenue generation and brand building. You will own the content flywheel, integrate AI-powered production, and partner with Sales as one revenue team to drive pipeline across segments and products, including enterprise logos.

You are a strategic builder who ships stories from launches, outcomes, and social proof at scale, with hands-on execution in a fast-growing B2B SaaS environment.

Qualifications

• 5+ years of experience in Marketing in a B2B SaaS environment with pipeline and brand responsibility.
• Strong funnel math, pipeline modeling, and attribution.
• Proven ability to build and run a content engine across written, video, and live formats.
• Hands-on experience with demand capture, ABM, webinars, and events.
• Experience building customer advocacy programs to win enterprise deals.
• Proficiency with modern AI tools and governed AI-assisted content workflows.
• Strong analytical rigor, distinguishing data-driven, assumptions, model, and AI output.
• Ability to push back on leadership with substance and partner closely with sales.

Responsibilities

• Own the Revenue Math: translate targets into logos, pipeline, and impact windows.
• Build the Content Flywheel: turn product marketing, customer experience, and social proof into stories.
• Run the AI Production Line: establish a human/AI workflow and governance; validate assets before scale.
• Drive Pipeline at Every Size: manage inbound, ABM, webinars, and gated flagship assets.
• Scale Social Proof: lead lighthouse motion and a customer advisory board for enterprise deals.
• Build Industry Presence: grow borrowed reach via press, publications, webinars, events, and AI conversations.
• Partner with Sales as One Revenue Team: use attribution to learn what works and report on pipeline and brand position.

Skills

Marketing leadership

Demand generation

B2B SaaS

Funnel math

Content engine

AI tools

Analytics

Storytelling

Cross-functional collaboration

Job description

We're looking for a Director of Marketing to build and run the marketing engine behind our two mandates: revenue generation and brand building. Reporting directly to the CRO, you'll work alongside Sales as one revenue team to generate pipeline across every segment and product, including our largest enterprise logos.
This is a highly hands-on role that combines revenue strategy, storytelling, and AI-powered content production. You'll own our content flywheel, turning product launches, customer outcomes,and social proof into stories that build audience and pipeline.
We're looking for a strategic thinker and hands-on builder who starts with the numbers, makes the focus call, and gets excited about finding the story in the material and shipping it everywhere at once.

Responsibilities

• Own the Revenue Math: Translate company targets into logos, pipeline, and impact windows, and let the funnel math set marketing's pipeline number before any tactic is chosen.
• Build the Content Flywheel: Turn product marketing, customer experience, and social proof into a repeatable loop: source, tier, verify, and produce every story in written,video, and live formats.
• Run the AI Production Line: Build a clear human/AI workflow where people own strategy, story selection, voice, and approval, and AI drafts, repurposes, and schedules.Validate each asset type manually before scaling it.
• Drive Pipeline at Every Size: Own inbound across all segments and products through demand capture (search and AI-assistant answers), ABM, webinar-to-meeting paths, and gated flagship assets.
• Scale Social Proof: Lead the lighthouse motion and a Customer Advisory Board of 8-12 customers, moving logos from quote to full story to live reference for enterprise deals.
• Build Industry Presence: Grow borrowed reach with the category's credible voices, plus press, publications, webinars, events, a peer summit, and a leading voice in the industry's AI conversation.
• Partner with Sales as One Revenue Team: Use attribution to learn what's working and double down, not to claim credit, and report on pipeline generated and brand position, including share of conversation and inbound mix.

Requirements

• 5+ years of experience in Marketing, Demand Generation, Product Marketing, or similar roles in a B2B SaaS environment, with accountability for both pipeline generation and brand building.
• Strong command of funnel math, pipeline modeling, and attribution, with a track record of generating pipeline that sales can forecast.
• Proven ability to build and run a content engine across written, video, and live formats, with a sharp eye for the story in the material.
• Hands-on experience with demand capture, ABM, webinars, and events, including visibility in search and AI-assistant answers.
• Experience building customer advocacy programs, such as case studies, references, and advisory boards, that help win enterprise deals.
• Proficiency with modern AI tools and the ability to design governed, repeatable AI-assisted content workflows.
• Strong analytical rigor, including clearly separating what came from data, what was assumed, what was modeled, and what AI generated.
• Ability to push back on leadership with substance, make clear focus calls, and partner closely with sales.
• Strong ownership, independence, and the ability to thrive in a fast-growing environment.