Marketing Director

CRI Genetics; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health benefits

PTO / Sick Time / Holidays

Catered lunches

Company outings

Job summary

CRI Genetics is seeking a Marketing Director to lead our growth engine as we expand into health tech. You’ll own the full-funnel strategy, build scalable acquisition and retention engines, and manage cross-functional partnerships.

This remote role reports to leadership, guiding brand and GTM initiatives and requiring 5+ years in growth marketing with hands-on budget ownership. Join a fast-growing team shaping direct-to-consumer health products.

Qualifications

• 5+ years in growth/performance marketing in DTC/eCommerce.
• Experience leading a marketing team.
• Proven history launching and scaling paid campaigns.
• Experience with lifecycle flows (Klaviyo/HubSpot).

Responsibilities

• Own full-funnel marketing strategy from acquisition to retention.
• Launch and scale paid channels; optimize by unit economics.
• Lead go-to-market for new products and channels.
• Build lifecycle marketing flows and testing programs.
• Manage budget like a P&L and track KPIs.
• Build and mentor marketing team and SOPs.

Skills

Growth marketing

DTC/eCommerce

Team leadership

Paid media management

Lifecycle marketing

Klaviyo/HubSpot

Google Analytics

Budgeting / P&L

A/B testing

Cross-functional collaboration

Tools

Meta Ads

Google Ads

Klaviyo

HubSpot

A/B testing platforms

Job description

Marketing Director - Genetics Company Expanding into Health Tech

For over a decade, CRI Genetics has turned raw DNA into clear, personal insights for nearly a million customers. Now we've launched our next chapter: a smart wearable that combines 24/7 biometric tracking with each user's genetic profile and an AI they can ask about their own DNA. It explains not just what changed in your body, but why.

The product is live and the category is just forming. We’re hiring a Marketing Director to build and lead the growth engine: brand, acquisition, lifecycle and launch strategy. You’ll report directly to leadership and have real ownership of the overall strategy.

Role Description

• Job Title: Marketing Director
• Overview: DTC growth marketer with a proven track record of leading full-funnel strategy and execution — building scalable acquisition and retention engines for consumer products while managing high-performing teams, agencies, and cross-functional partners.
• Experience: +5 years of experience as Head of Marketing / Director of Marketing / Marketing Manager
• Job Type: Full Time, Hybrid Schedule
• Benefits: Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.

Responsibilities

• Own full-funnel marketing strategy — from acquisition through retention — driving measurable revenue growth, not just traffic.
• Launch, test, and scale paid channels (Meta, Google, TikTok, and emerging platforms), cutting underperformers based on unit economics.
• Lead go-to-market execution for new products and channels, and run structured A/B testing across ads, landing pages, email, and offers.
• Build and optimize lifecycle marketing flows, creative testing programs, and high-performing ad/email/landing page assets.
• Manage the marketing budget like a P&L, and track core KPIs (CAC, LTV, ROAS, contribution margin) to guide real-time decisions.
• Build, lead, and mentor the marketing team, manage agencies and cross-functional partners, and develop scalable systems and SOPs for repeatable execution.

Requirements

• 5+ years of hands‑on growth/performance marketing experience in DTC, eCommerce, or subscription businesses, (including 5+ years leading a team)
• Proven track record launching and scaling paid campaigns across Meta and Google (YouTube/TikTok a plus) — hands‑on budget management, not just reviewing agency reports.
• Hands‑on experience building lifecycle marketing flows (welcome, post‑purchase, win‑back, behavioral triggers) in Klaviyo, HubSpot, or similar platforms.
• Strong command of understanding KPIs (CAC, LTV, ROAS, contribution margin, payback period) and analytics/attribution tools like Google Analytics — used to drive decisions, not just report on them.
• Proven ability to lead marketing teams and manage agencies; startup/high‑growth experience and UGC‑driven creative strategy are a plus.

This is a remote position.