Growth Marketing Director — Remote, DTC & Health Tech

CRI Genetics; United States; Remote; USD 140.000 - 210.000; Vollzeit

Benefits dieser Stelle

Health benefits

PTO / Sick Time / Holidays

Catered lunches

Company outings

Zusammenfassung

CRI Genetics is seeking a Marketing Director to lead our growth engine as we expand into health tech. You’ll own the full-funnel strategy, build scalable acquisition and retention engines, and manage cross-functional partnerships.

This remote role reports to leadership, guiding brand and GTM initiatives and requiring 5+ years in growth marketing with hands-on budget ownership. Join a fast-growing team shaping direct-to-consumer health products.

Qualifikationen

• 5+ years in growth/performance marketing in DTC/eCommerce.
• Experience leading a marketing team.
• Proven history launching and scaling paid campaigns.
• Experience with lifecycle flows (Klaviyo/HubSpot).

Aufgaben

• Own full-funnel marketing strategy from acquisition to retention.
• Launch and scale paid channels; optimize by unit economics.
• Lead go-to-market for new products and channels.
• Build lifecycle marketing flows and testing programs.
• Manage budget like a P&L and track KPIs.
• Build and mentor marketing team and SOPs.

Kenntnisse

Growth marketing

DTC/eCommerce

Team leadership

Paid media management

Lifecycle marketing

Klaviyo/HubSpot

Google Analytics

Budgeting / P&L

A/B testing

Cross-functional collaboration

Tools

Meta Ads

Google Ads

Klaviyo

HubSpot

A/B testing platforms

Jobbeschreibung

CRI Genetics is seeking a Marketing Director to lead our growth engine as we expand into health tech. You’ll own the full-funnel strategy, build scalable acquisition and retention engines, and manage cross-functional partnerships.

This remote role reports to leadership, guiding brand and GTM initiatives and requiring 5+ years in growth marketing with hands-on budget ownership. Join a fast-growing team shaping direct-to-consumer health products.