Marketing Manager

Evlo AI; Denver (CO); On-site; USD 110,000 - 170,000; Full time

Job summary

Evlo AI is seeking a Marketing Manager to own demand generation across a fast-growing B2B SaaS portfolio. You will translate positioning into multi-channel campaigns that generate qualified pipeline and align with sales and product marketing.

You will blend strategy and hands-on execution, manage paid media budgets, lead scoring, content programs, SEO, and reporting in GA4 and CRM, driving measurable ROI and revenue growth.

Qualifications

• 4-7 years of marketing experience, including 2+ years in B2B tech with pipeline accountability.
• Hands-on with HubSpot, Marketo, or Pardot, plus GA4 and at least one BI/reporting tool.
• Proven track record managing paid media budgets of $250K+ annually with measurable ROI.
• Strong SEO fundamentals and coordinating content programs with subject-matter experts.
• Excellent writing and project-management skills; comfortable juggling 5+ concurrent campaigns.
• Bachelor's degree in marketing/communications or related field or equivalent experience.
• Bonus: product-led-growth motions, ABM platforms (6sense, Demandbase) or attribution modeling.

Responsibilities

• Plan and execute multi-channel demand generation campaigns across paid, email, and organic content.
• Own the SEO/SEM strategy: keyword research, on-page optimization, and management of Google Ads and LinkedIn campaigns with target CPL and ROAS goals.
• Build and maintain campaign reporting in GA4 and the CRM, tracking MQLs, pipeline contribution, and CAC to guide budget allocation.
• Run the content calendar in partnership with writers and designers, shipping landing pages, nurture sequences, and gated assets on schedule.
• Design and run A/B tests on messaging, ad creative, and landing pages to improve conversion at every funnel stage.
• Manage marketing automation workflows in HubSpot or Marketo, including lead scoring, nurture tracks, and lifecycle emails.
• Report campaign performance and quarterly plans to leadership, with clear recommendations on channel mix and spend.

Skills

Demand generation

B2B tech marketing

Campaign management

Content marketing

Multi-channel marketing

Writing

Project management

Budget management

Sales alignment

Education

Bachelor's degree in marketing/communications

Tools

HubSpot

Marketo

Pardot

GA4

BI/Reporting tool

Job description

About The Role

The Marketing Manager owns demand generation for a fast-growing B2B SaaS portfolio, translating positioning into campaigns that consistently produce qualified pipeline.

About The Role

The Marketing Manager owns demand generation for a fast-growing B2B SaaS portfolio, translating positioning into campaigns that consistently produce qualified pipeline.

This role blends strategy and hands-on execution: building integrated programs across paid, email, SEO, and content, while partnering closely with sales and product marketing to hit revenue targets.

Key Responsibilities

• Plan and execute multi-channel demand generation campaigns across paid search, paid social, email, and organic content
• Own the SEO/SEM strategy: keyword research, on-page optimization, and management of Google Ads and LinkedIn campaigns with target CPL and ROAS goals
• Build and maintain campaign reporting in GA4 and the CRM, tracking MQLs, pipeline contribution, and CAC to guide budget allocation
• Run the content calendar in partnership with writers and designers, shipping landing pages, nurture sequences, and gated assets on schedule
• Design and run A/B tests on messaging, ad creative, and landing pages to improve conversion at every funnel stage
• Manage marketing automation workflows in HubSpot or Marketo, including lead scoring, nurture tracks, and lifecycle emails
• Report campaign performance and quarterly plans to leadership, with clear recommendations on channel mix and spend

What We Are Looking For

• 4-7 years of marketing experience, including at least 2 years in B2B tech with direct pipeline or revenue accountability
• Hands-on expertise with HubSpot, Marketo, or Pardot, plus GA4 and at least one BI or reporting tool
• Proven track record managing paid media budgets of $250K+ annually with measurable ROI improvements
• Strong grasp of SEO fundamentals and experience coordinating content programs with subject-matter experts
• Excellent writing and project-management skills; comfortable juggling 5+ concurrent campaigns
• Bachelor's degree in marketing, communications, or a related field (or equivalent experience)
• Bonus: experience with product-led-growth motions, ABM platforms (6sense, Demandbase), or marketing attribution modeling