Marketing Director

HFF; Saint Petersburg (FL); Hybrid; USD 160,000 - 241,000; Full time

Benefits offered by this job

401(k) matching

Flexible remote options

Job summary

HFF, a marketing-driven company based in St. Petersburg, FL, is seeking a Marketing Director to own revenue growth with a strong Growth Mindset and Canva skills. You will lead discovery, nurture pipeline, and articulate ROI to CFOs. A flexible remote option accompanies a competitive compensation package.

The role emphasizes pattern recognition, negotiation, and channel leadership across Adobe Creative Suite and Meta Ads Manager, with a direct impact on local market share and brand voice.

Qualifications

• Proven ability to recognize patterns across multiple sales/marketing engagements.
• Strong negotiating skills with a track record of closing deals.
• Solid command of Adobe Creative Suite and social advertising tools.

Responsibilities

• Identify at-risk accounts in St. Petersburg and win them back.
• Monitor competitor pricing across Florida and adjust strategies.
• Pitch HFF's offering to new buyers and expand market presence.
• Preserve brand voice in outreach and content, including cold calls and captions.
• Lead discovery calls to uncover budget without asking directly.
• Write effective follow-ups that elicit responses.
• Quantify ROI for local CFOs and frame business impact.

Skills

Pattern recognition

Negotiation

Adobe Creative Suite

Meta Ads Manager

Tools

Adobe Creative Suite

Meta Ads Manager

Job description

Revenue targets at HFF are public, ambitious, and yours to own the moment you take this Marketing Director role. Bring Growth Mindset and Canva; we'll bring $160,000 - $241,000, a strong team, and the ownership that turns experience into impact.

Key Responsibilities

• Spot which St. Petersburg accounts are about to churn and win them back
• Keep a finger on competitor pricing across FL
• Pitch HFF's entrepreneurial offering to buyers who haven't heard of us yet
• Carry the brand voice into every cold call and every caption
• Run discovery calls that uncover budget without asking for it
• Write follow-ups that get answered, not the ones that get ignored
• Frame the hands-dirty ROI a St. Petersburg, FL CFO can defend internally

What You'll Bring

• Pattern recognition earned across many sales marketing engagements
• Proven aptitude for Negotiation, ideally near St. Petersburg, FL
• A point of view, held loosely and defended well
• The integrity to flag your own mistakes first
• A history of leaving sales marketing processes better than you found them
• Strong working knowledge of Adobe Creative Suite and Meta Ads Manager

The documentation-first founders of HFF built it in St. Petersburg to fix the exact sales marketing problems that drove them crazy elsewhere. We'd rather coach a problem-solving learner than babysit a brilliant jerk, every single time.

In return for your Adobe Creative Suite expertise, you'll earn $160,000 - $241,000 along with 401(k) matching and flexible remote options.

Fresh as of this morning, HFF marked the director seat available.

Turn your 12 of experience into your next role;