Marketing Database & CRM Lead

Socket.dev; Houston (TX); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) and profit-sharing

Job summary

Norton Rose Fulbright US LLP is seeking a Marketing Database Manager to serve as the CRM expert for InterAction and its connected tools, including the firm's email marketing platform, Vuture.

You will manage configuration, data processes, reporting, and ongoing enhancements, collaborating with Marketing, IT, and external vendors to modernize data capabilities and drive targeted campaigns. The role emphasizes data quality, governance, and cross-functional coordination.

Qualifications

• Bachelor’s degree and 6 years of relevant experience working with InterAction or similar CRM database.
• In lieu of a Bachelor’s degree, 10 years of relevant experience working with InterAction or similar CRM database.
• Advanced knowledge of InterAction or similar CRM database and Vuture.
• Strong understanding of data management and stewardship.
• At least 2 years of leadership and management experience preferred.
• Experience in the legal industry or professional services industry highly preferred.
• Proficiency in Microsoft 365.
• Ability to balance hands-on execution with strategic oversight.
• Strong project management skills with the ability to manage multiple projects under tight deadlines.
• High attention to detail and accuracy.
• Exceptional written and verbal communication skills, as well as presentation skills.
• Promote and demonstrate our business principles of quality, unity and integrity.

Responsibilities

• Manage the InterAction Windows configuration settings and options including Folder Templates, Naming conventions, Folder Dependency Analyzer (FDA), Saved Searches, Data Change Management settings, Importing/Exporting and Web Profile configurations.
• Ensure the database is segmented effectively for targeted marketing activities.
• Understand Application Collaboration and CRM data owned by the HR information systems and billing systems in order to troubleshoot data-related errors.
• Use InterAction Data Minder to offboard user accounts; troubleshoot user account sync cycles.
• Support and manage essential housekeeping efforts to ensure data accuracy and quality and perform data clean up and maintenance.
• Coordinate CRM activities and workflows with internal team members.
• Manage utilization of external AI tool to improve data quality.
• Regularly meet and work with IT and external vendors to manage upgrades, modifications or new features.
• Monitor the evolving vendor and product landscape for future opportunities.
• Lead US subject matter expert for firm’s email marketing; develop templates; create Vuture campaigns and mailing lists; prepare monthly KPI reports.

Skills

InterAction CRM

Vuture

Data governance

Leadership

Project management

Microsoft 365

Communication

Attention to detail

Education

Bachelor's degree in a related field

Experience equivalent (10 years)

Tools

InterAction Windows

Vuture Campaigns

Data Minder

Job description

Norton Rose Fulbright US LLP is seeking a Marketing Database Manager to serve as the CRM expert for InterAction and its connected tools, including the firm's email marketing platform, Vuture.

You will manage configuration, data processes, reporting, and ongoing enhancements, collaborating with Marketing, IT, and external vendors to modernize data capabilities and drive targeted campaigns. The role emphasizes data quality, governance, and cross-functional coordination.