Marketing Data & Campaign Insights Lead

Google Operations Center; Southaven (MS); On-site; USD 81,000 - 98,000; Full time

Benefits offered by this job

Health care

Parental leave

Free meals on site

Job summary

Google Operations Center is seeking a Data Specialist in Mississippi to own data for email marketing campaigns within the Ads Campaign Operations team. You will build and maintain audience pipelines, craft SQL queries, and collaborate with analytics to ensure campaign health and feasibility of implementation.

Ideal candidates bring 5+ years in SQL and data pipelines for email marketing, experience with Tableau/Looker, and the ability to translate data insights for marketing stakeholders.

Qualifications

• 5+ years of experience with SQL, including data pipeline building and maintenance.
• Ability to leverage code libraries for streamlined readability and efficiency.
• Experience with data visualization tools such as Tableau, Looker, and Google PLX/Data Studio.
• 2-3 years of experience in data pipelines and analytics for email marketing.
• Proven experience in a marketing IT environment.

Responsibilities

• Collaborate with stakeholders to manage audience signals and build target audiences across campaigns.
• Create, manage, and validate campaign audiences using SQL scripting.
• Collaborate with analytics teams on experiment setup and insights into campaign signals.
• Maintain and operate data pipelines, resolving issues and improving efficiency.
• Communicate campaign performance results to teams and stakeholders.
• Create reporting dashboards and ad hoc reports for marketers.
• Build relationships and communicate technical information to non-technical audiences.
• Serve as the data availability SME for marketing campaigns.

Skills

SQL

Data pipelines

Code readability

Data visualization

Tools

Tableau

Looker

PLX/Data Studio

Git/GitHub

Job description

Google Operations Center is seeking a Data Specialist in Mississippi to own data for email marketing campaigns within the Ads Campaign Operations team. You will build and maintain audience pipelines, craft SQL queries, and collaborate with analytics to ensure campaign health and feasibility of implementation.

Ideal candidates bring 5+ years in SQL and data pipelines for email marketing, experience with Tableau/Looker, and the ability to translate data insights for marketing stakeholders.