Global Marketing Automation Lead: Data-Driven Campaigns

UPS; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

UPS is seeking a Global Marketing Automation Senior Analyst in Atlanta to lead hands-on development, execution, and optimization of data-driven marketing programs at scale. You will collaborate with global teams on strategy, data activation, privacy compliance, and measurement, delivering personalized email, landing pages, and dashboards.

Ideal candidates have strong SQL/Python skills, experience with Marketo or similar platforms, and a track record of turning data into revenue.

Qualifications

• Knowledge of marketing automation strategies and data privacy compliance.
• Experience with marketing automation platforms and data integration.
• Bachelor’s degree or international equivalent required.

Responsibilities

• Design, develop, and optimize data-driven marketing automation campaigns globally.
• Collaborate with cross-functional teams on strategy, audience, data and measurement.
• Ensure compliance to protect the organization from regulatory penalties.
• Create campaigns with email, landing pages, forms, and dashboards; monitor performance.

Skills

Marketing Automation

Data Analysis

SQL

Python

Databricks

Campaign Management

Compliance

Education

Bachelor's degree

Tools

Marketo

Salesforce Marketing Cloud

Eloqua

HubSpot

Acoustic Connect

Postman

Insomnia

Job description

UPS is seeking a Global Marketing Automation Senior Analyst in Atlanta to lead hands-on development, execution, and optimization of data-driven marketing programs at scale. You will collaborate with global teams on strategy, data activation, privacy compliance, and measurement, delivering personalized email, landing pages, and dashboards.

Ideal candidates have strong SQL/Python skills, experience with Marketo or similar platforms, and a track record of turning data into revenue.