Analytics & Insights Specialist - Ads Campaign Operations - Gamma (Hybrid)

Google Operations Center; Southaven (MS); On-site; USD 81,000 - 98,000; Full time

Benefits offered by this job

Health care

Parental leave

Free meals on site

Job summary

Google Operations Center is seeking a Data Specialist in Mississippi to own data for email marketing campaigns within the Ads Campaign Operations team. You will build and maintain audience pipelines, craft SQL queries, and collaborate with analytics to ensure campaign health and feasibility of implementation.

Ideal candidates bring 5+ years in SQL and data pipelines for email marketing, experience with Tableau/Looker, and the ability to translate data insights for marketing stakeholders.

Qualifications

• 5+ years of experience with SQL, including data pipeline building and maintenance.
• Ability to leverage code libraries for streamlined readability and efficiency.
• Experience with data visualization tools such as Tableau, Looker, and Google PLX/Data Studio.
• 2-3 years of experience in data pipelines and analytics for email marketing.
• Proven experience in a marketing IT environment.

Responsibilities

• Collaborate with stakeholders to manage audience signals and build target audiences across campaigns.
• Create, manage, and validate campaign audiences using SQL scripting.
• Collaborate with analytics teams on experiment setup and insights into campaign signals.
• Maintain and operate data pipelines, resolving issues and improving efficiency.
• Communicate campaign performance results to teams and stakeholders.
• Create reporting dashboards and ad hoc reports for marketers.
• Build relationships and communicate technical information to non-technical audiences.
• Serve as the data availability SME for marketing campaigns.

Skills

SQL

Data pipelines

Code readability

Data visualization

Tools

Tableau

Looker

PLX/Data Studio

Git/GitHub

Job description

At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us! Data Specialist is the subject matter expert for everything data related for email marketing campaigns managed by the Ads Campaign Operations (ACO) team. From understanding the signals available, building and maintaining pipelines for campaign targeting sets to monitoring campaign health and troubleshooting if things go sideways. On top of their technical excellence, they can also confidently talk about the data aspect of our campaigns to internal and external stakeholders.

The base salary range for this full-time position is $81,000 - $98,000 + bonus + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in this role posting reflect the base salary only, and do not include bonus or benefits. Some benefits information is included in this job description, and your recruiter can share more about the specific salary range and benefits for this position during the hiring process.

Position Responsibilities

• Collaborate with stakeholders to manage audience signals, build target audiences, and leverage them throughout the campaign execution process
• Create, manage, and validate campaign audiences using SQL scripting
• Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior and its impact on setup, and confirming feasibility of implementation
• Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency and effectiveness
• Communicate campaign performance results to teams and stakeholders
• Create reporting dashboards and ad hoc reports for marketers
• Build key relationships with stakeholders and communicate technical information clearly to non-technical audiences
• Serve as the subject matter expert for data availability for marketing campaigns

Minimum Qualifications

• 5+ years of experience with SQL, including data pipeline building and maintenance, and crafting complex SQL statements for precise audience targeting
• Ability to leverage code libraries for streamlined code readability and enhanced efficiency
• Experience working with data visualization tools such as Tableau, Looker, and Google's internal PLX/Data Studio
• 2-3 years of experience in data pipelines and analytics specifically for email marketing
• Proven experience in a marketing environment within the IT industry
• Experience with integrated development environments like XCode, VSC, or Eclipse (Google internal: Cider) and version control systems like GitHub (Google internal: google3)

Preferred Qualifications

• Additional languages besides SQL (e.g. Python) are a plus, but not required
• Excellent collaboration and communication skills and stakeholder management
• Ability to clearly communicate data-driven observations and recommendations
• Proven expertise in email marketing best practices, including dynamic content, testing methodologies, deliverability, and automation
• Experience using GenAI (generative AI) to inform data targeting and personalization in email marketing
• Experience designing, executing, and evaluating A/B tests for email marketing

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences

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Thanks for your interest in this opportunity! Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2-3 weeks, please consider your application unsuccessful at this time. We value your patience throughout this time. For any questions, feel free to reach out to us at [e-mail].