Marketing Data Analyst

Profiles; Missouri; Hybrid; USD 70,000 - 90,000; Full time

Job summary

A leader in marketing and advertising is seeking a Marketing Data Analyst for a full-time, hybrid position in Saint Louis, MO. This role will involve transforming data into actionable insights and working closely with various teams to ensure accurate performance measurement. The ideal candidate will have extensive experience in SQL, dashboard development, and a background in the marketing industry, with strong client-facing skills and the ability to translate data into insights.

Qualifications

• 3+ years writing advanced SQL queries in production environments.
• 2+ years building dashboards in Looker Studio, Tableau, Power BI.
• Comfortable being client-facing and presenting findings.

Responsibilities

• Transform marketing and business data into actionable insights.
• Support internal teams and clients by building reliable datasets.
• Work closely with media, analytics, and leadership teams.

Skills

Advanced SQL querying

Dashboard development (Looker Studio, Tableau, Power BI)

Client-facing communication

Data validation

Experience with paid media platforms

Tools

BigQuery

Google Cloud Platform

Job description

A leader in the marketing and advertising industry is hiring a Marketing Data Analyst in Saint Louis, MO for a full-time, hybrid position.

Summary

The Marketing Data Analyst is responsible for transforming marketing and business data into clear, actionable insights. This role sits at the intersection of data engineering, analytics, and marketing strategy—Supporting internal teams and clients by building reliable datasets, writing advanced SQL queries, and developing dashboards that drive decision-making. This individual will work closely with media, analytics, and leadership teams to ensure performance is measured accurately and insights are delivered consistently.

Minimum Qualifications

• 3+ years writing advanced SQL queries in production environments
• 2+ years working in a cloud data warehouse environment
• 2+ years building dashboards in Looker Studio, Tableau, Power BI, etc.
• 2+ years working directly with paid media platforms like Meta, Google Ads, DV360, LinkedIn, GA-4, etc.
• 2+ years translating raw data into clear insights and recommendations
• 2+ years validating data accuracy and troubleshooting discrepancies
• Comfortable being client-facing and presenting findings
• Previous agency, advertising, or marketing industry experience is required

Preferred Experienced

• 1+ year hands-on experience in BigQuery strongly preferred
• Experience with Google Cloud Platform (GCP)
• Familiarity with ETL/ELT tools or data pipelines
• Experience working with GA4 event-level data
• Knowledge of marketing attribution and measurement frameworks (incrementality, MMM, etc.)
• Experience supporting agency or multi-client environments
• Python or scripting experience for data manipulation and automation