Marketing Data Analyst: Turn Insights into Impact

SmartRecruiters, Inc.; Des Moines, Northern (IA, KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Wellmark is seeking a hands-on Marketing Data Analyst to advance how we collect, connect, govern, and use marketing data. You will build dashboards and reports, govern data quality, and translate insights into actionable recommendations to improve marketing performance.

You will work with GA, GTM, Looker Studio, Adobe tools, and Power BI to support measurement plans and cross-functional decision making. This role requires collaboration, independence, and a proactive approach to evolving

Qualifications

• Bachelor's degree in marketing, business, data science, or related field or direct and applicable work experience.
• 3+ years of marketing experience in performance marketing, media measurement, growth analytics, attribution models, trend analysis, forecast performance, sales funnels, on-site conversion metrics, customer journey analytics, etc.
• Experience in marketing and analytics platforms such as: Google Analytics (GA), Google Tag Manager 360 (GTM), Google Looker Studio, Customer Journey Analytics, Adobe Target, Adobe ExperiencePlatformand/or Power BI dashboards.
• Solid understanding of marketing principles to effectively analyze data,identifyinsights, and drive strategic decision-making.
• Demonstrated project management effectiveness: meeting deadlines, solvingproblems,and aligning project work to campaign strategy.
• Proficiencywith Microsoft Office tools, such as Excel,Wordand PowerPoint.
• Strong verbal and written communication skills with the ability to consult with stakeholders, present information to technical and non-technical stakeholders and teams, including key decision makers.
• Strong organizational skills and the ability to manage multiple activities or projects.
• Ability to cultivate peer, keystakeholderand vendor relationshipsin order todrive results.
• Ability to develop complex performance management and reporting processes using Excel or other analytics software.

Responsibilities

• Turn marketing data into meaningful action.
• Build and maintain reports and dashboards to support marketing decision making.
• Oversee governance processes and data quality reviews to ensure trustworthy data.
• Collaborate with stakeholders to map fields and validate inputs as new data sources are integrated.
• Deliver timely analysis and create data-driven recommendations for campaigns and content.
• Develop measurement, learning, and testing plans with cross-functional teams.

Skills

Marketing analytics

Project management

Stakeholder management

Data storytelling

Communication

Excel

PowerPoint

Attention to detail

Education

Bachelor's degree in Marketing, Business, Data Science, or related field

Tools

Google Analytics

Google Tag Manager 360

Google Looker Studio

Adobe Target

Adobe Experience Platform

Power BI

Job description

Wellmark is seeking a hands-on Marketing Data Analyst to advance how we collect, connect, govern, and use marketing data. You will build dashboards and reports, govern data quality, and translate insights into actionable recommendations to improve marketing performance.

You will work with GA, GTM, Looker Studio, Adobe tools, and Power BI to support measurement plans and cross-functional decision making. This role requires collaboration, independence, and a proactive approach to evolving