Senior Marketing Data Insights Analyst

Dow Jones; Princeton (NJ); On-site; USD 80,000 - 100,000; Full time

Job summary

Dow Jones Marketing is seeking a Business Intelligence Analyst to build, execute and support campaign analytics across multiple lines of business. You will translate data into actionable insights for stakeholders.

You will work closely with internal marketing teams to develop data sources, run complex analyses, and deliver dashboards using Tableau and Snowflake. You will also leverage AI tools to streamline reporting and ensure data quality.

Qualifications

• 5+ years of experience in Data Analytics.
• Experience with Tableau or Looker.
• Experience with Python or R and large datasets.
• Strong SQL skills including stored procedures and views.
• BA or BS degree or equivalent experience.

Responsibilities

• Develop mastery of Dow Jones data sources used in analytics.
• Use Tableau/Snowflake to analyze data from marketing channels.
• Ensure data quality and troubleshoot data validation issues.
• Support data-driven marketing by analyzing large datasets.
• Collaborate with data engineering and product engineering to cleanse data.
• Help stakeholders establish benchmarks and key metrics.
• Design scalable gold layer tables and views in Snowflake to support complex data solutions.
• Manage multiple dashboards and projects to meet objectives.

Skills

Data analytics

SQL

Python/R

Data visualization

Communication

Time management

Education

BA/BS degree

Tools

Tableau

Looker

Snowflake

AI tooling

Job description

Dow Jones Marketing is seeking a Business Intelligence Analyst to build, execute and support campaign analytics across multiple lines of business. You will translate data into actionable insights for stakeholders.

You will work closely with internal marketing teams to develop data sources, run complex analyses, and deliver dashboards using Tableau and Snowflake. You will also leverage AI tools to streamline reporting and ensure data quality.