Remote Marketing Analyst: Data-Driven Growth

Placements24; United States; Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Flexible remote work environment

Health, dental, and vision insurance

Job summary

Placements24 is seeking a Marketing Analyst to drive data-informed decisions by collecting, parsing, and interpreting marketing data from multiple sources. You will build dashboards, measure campaign effectiveness, and provide actionable insights to optimize strategies and ROI.

The role emphasizes collaboration with global teams, data visualization, and statistical modeling to understand customer behavior and market dynamics.

Qualifications

• Proven experience as Marketing/ Data Analyst with marketing metrics focus.
• Strong proficiency in data analysis and statistical modeling techniques.
• Expertise in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and spreadsheet software (e.g., Excel, Google Sheets).
• Experience with SQL for data extraction and manipulation is highly desirable.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Collect, clean, and analyze marketing data from various sources, including website analytics, CRM systems, and campaign platforms.
• Develop and maintain dashboards and reports to track KPIs such as website traffic, conversion rates, lead generation, and CAC.
• Interpret complex data sets to identify trends, patterns, and opportunities for campaign improvement and strategic planning.
• Conduct A/B testing and other experiments to optimize marketing campaigns, website performance, and user experience.
• Provide actionable insights and recommendations to the marketing team based on data analysis to inform strategic decisions.
• Collaborate with marketing stakeholders to understand their data needs and provide customized reporting and analysis.

Skills

Data analysis

Statistical modeling

Analytical thinking

Communication skills

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

SQL

Job description

Placements24 is seeking a Marketing Analyst to drive data-informed decisions by collecting, parsing, and interpreting marketing data from multiple sources. You will build dashboards, measure campaign effectiveness, and provide actionable insights to optimize strategies and ROI.

The role emphasizes collaboration with global teams, data visualization, and statistical modeling to understand customer behavior and market dynamics.