Marketing Data Analyst: Insights, Dashboards & A/B Testing

Cengage; Brecksville (OH); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage is hiring an Associate Data Analyst, Marketing for an onsite role in Ohio. You will turn marketing performance data into clear recommendations, build dashboards, and provide insights to support growth.

You will work with global teams to define metrics, run analyses, and refine customer segmentation using behavioral data. Proficiency with GA4, Amplitude, Adobe Analytics, Power BI, Tableau, and SQL is preferred.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years data analytics experience in marketing or product analytics, ideally in a digital-first environment.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and visualization tools (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with ability to translate data into actionable insights for cross-functional teams.
• SQL proficiency.
• Strong organization skills.

Responsibilities

• Define key metrics with global operations to guide marketing investment decisions.
• Analyze marketing performance to support growth with detailed analysis.
• Develop and refine customer segmentation with sales and marketing using behavior data.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain dashboards and reports delivering clear insights.
• Analyze funnel and customer behavior to spot trends and identify conversion opportunities.
• Maintain consistent metric definitions, reporting standards, and data quality practices.
• Communicate findings and recommendations, investigate anomalies, and improve data sources.

Skills

Data analytics

Marketing analytics

A/B testing

SQL

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage is hiring an Associate Data Analyst, Marketing for an onsite role in Ohio. You will turn marketing performance data into clear recommendations, build dashboards, and provide insights to support growth.

You will work with global teams to define metrics, run analyses, and refine customer segmentation using behavioral data. Proficiency with GA4, Amplitude, Adobe Analytics, Power BI, Tableau, and SQL is preferred.