Associate Data Analyst, Marketing

Cengage; Brecksville (OH); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage is hiring an Associate Data Analyst, Marketing for an onsite role in Ohio. You will turn marketing performance data into clear recommendations, build dashboards, and provide insights to support growth.

You will work with global teams to define metrics, run analyses, and refine customer segmentation using behavioral data. Proficiency with GA4, Amplitude, Adobe Analytics, Power BI, Tableau, and SQL is preferred.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years data analytics experience in marketing or product analytics, ideally in a digital-first environment.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and visualization tools (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with ability to translate data into actionable insights for cross-functional teams.
• SQL proficiency.
• Strong organization skills.

Responsibilities

• Define key metrics with global operations to guide marketing investment decisions.
• Analyze marketing performance to support growth with detailed analysis.
• Develop and refine customer segmentation with sales and marketing using behavior data.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain dashboards and reports delivering clear insights.
• Analyze funnel and customer behavior to spot trends and identify conversion opportunities.
• Maintain consistent metric definitions, reporting standards, and data quality practices.
• Communicate findings and recommendations, investigate anomalies, and improve data sources.

Skills

Data analytics

Marketing analytics

A/B testing

SQL

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage is hiring an Associate Data Analyst, Marketing for an onsite role in Ohio. In this position, you will help turn marketing performance data into clear recommendations, strengthen investment decisions, and support growth by building metrics, dashboards, and experimentation insights.

You can expect a $46,400.00 - $74,200.00 USD base pay range, with eligibility to participate in the company’s discretionary incentive bonus program (bonus target amount not guaranteed and dependent on individual performance and overall company results among other factors). An additional 5% Annual: Individual Target is listed as part of the incentive information provided.

What you’ll do

• Work with global operations collaborators to define key metrics, guide marketing investment decisions, and support performance reviews.
• Use analytics to improve marketing performance and help drive business growth, ensuring strategies and investments are supported by detailed analysis.
• Develop and refine customer segmentation in partnership with sales and marketing using behavioral and engagement data from the sales funnel.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain reliable dashboards and marketing reports that deliver clear, accessible, consistent insights.
• Analyze customer behavior and funnel performance to spot trends, compare segment differences, and identify conversion improvement opportunities.
• Maintain consistent metric definitions, reporting standards, and data quality practices across the organization.
• Communicate findings and recommendations, investigate anomalies, and identify opportunities to improve data sources and reporting.

What you bring

• Bachelor’s degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics, ideally in a digital-first environment.
• Experience with analytics tools such as Google Analytics GA4, Amplitude, and Adobe Analytics, plus visualization platforms such as Power BI and Tableau.
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with the ability to translate complex data into actionable insights for cross-functional collaborators.
• SQL proficiency.
• Strong organization skills.

Tools you’ll likely use

Google Analytics GA4, Amplitude, Adobe Analytics, Power BI, Tableau, SQL, Salesforce, Marketing Cloud.

Helpful experience

• Experience using CRM data (for example, Salesforce) and marketing automation tools (for example, Marketing Cloud).

Compensation notes

The full base pay range is provided for this role. Individual base pay may vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles may include a significant incentive compensation program beyond base pay range.

Accommodations

Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities, including during the job application process. If you need reasonable accommodation, contact [e-mail].