Marketing Data Analyst: Growth & Insights

Newsletter Jobs; Cincinnati (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

401k match

Paid time off

Tuition reimbursement

On-site clinics

Volunteer opportunities

Job summary

General Electric Credit Union is seeking a Marketing Analyst to transform data into insights that inform marketing strategies and drive member engagement. The role collaborates with stakeholders to define success metrics, builds centralized reporting, and delivers scalable dashboards that track campaign performance and ROI across channels.

The ideal candidate uses SQL, Power BI, and advanced Excel to analyze campaigns, segment audiences, and guide lifecycle marketing initiatives, with a focus on

Qualifications

• Bachelor’s degree in Marketing, Analytics, Statistics, Communications, or a related field.
• 3–5 years of experience in marketing analytics, business intelligence, data analysis, or a related field.
• Additional coursework or certifications in marketing analytics, business intelligence, or data visualization are a plus.

Responsibilities

• Support marketing priorities by aligning analytics and insights with goals.
• Gather requirements from stakeholders and translate them into data-driven measures.
• Collaborate to develop centralized reporting resources.
• Analyze marketing and member data to uncover actionable insights.
• Develop data-informed recommendations to improve campaigns and ROI.
• Evaluate campaign performance through testing and analysis.
• Turn data into clear narratives for leaders and cross-functional teams.
• Establish standardized metrics and scalable reporting practices.
• Deliver dashboards and visualizations tracking KPIs.
• Ensure data governance and reporting accuracy.

Skills

Marketing Analytics

Data Analysis

SQL

Power BI

Excel Advanced

Campaign Measurement

Segmentation

Lifecycle Marketing

Data Governance

Storytelling

Education

Bachelor’s degree

Tools

CRM

Marketing Automation

SQL

Job description

General Electric Credit Union is seeking a Marketing Analyst to transform data into insights that inform marketing strategies and drive member engagement. The role collaborates with stakeholders to define success metrics, builds centralized reporting, and delivers scalable dashboards that track campaign performance and ROI across channels.

The ideal candidate uses SQL, Power BI, and advanced Excel to analyze campaigns, segment audiences, and guide lifecycle marketing initiatives, with a focus on