Marketing Data Analyst

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); Hybrid; USD 48,000 - 88,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid holidays and vacation

Relocation assistance (if required)

Job summary

Blizzard Entertainment, Inc. in Irvine, CA is seeking a Marketing Data Analyst to drive reporting, dashboards, and insights for social content performance and channel optimization. You will own reporting across major release roadmap moments, build and maintain social data dashboards, and integrate program KPIs into outputs.

Collaborate with the analyst team to ensure quality and quantitative foundations. Proficiency with Sprinklr, Tableau/Looker/Power BI, and SQL is valuable, along with strong

Qualifications

• 3+ years in data analysis within media planning, social media management, or digital marketing analytics/research.
• Experience with project management.
• Deep understanding of current social/video platform landscape and content archetypes.
• Experience using Sprinklr, social analytics platforms, and UGC data platforms like Stream Hatchet/Tubular.
• Experience building interactive dashboards with Tableau/Looker/Power BI.
• Experience driving social listening programs and complex topic queries.

Responsibilities

• Own focused reporting across key moments in the major release roadmap.
• Build and maintain advanced Boolean topic queries for ongoing analysis.
• Design, build, and maintain social data dashboards.
• Integrate program KPIs into reporting outputs and socialize performance goals across franchise groups.
• Partner with the analyst team to maintain deliverable quality and ensure reporting is grounded in quantitative insights.
• Develop and maintain knowledge of current franchise communities and content cycles.

Skills

Project management

Dashboard design

Analytical thinking

Communication

Tools

Sprinklr

Stream Hatchet

Tubular

Tableau

Looker

Power BI

SQL (BigQuery)

Microsoft Excel

Google Sheets

Microsoft PowerPoint

Google Slides

Boolean topic queries

Job description

Blizzard Entertainment is hiring a Marketing Data Analyst to drive reporting, dashboards, and insights for social content performance and channel optimization initiatives.

Responsibilities

• Own focused reporting across key moments in the major release roadmap
• Build and maintain advanced Boolean topic queries for ongoing analysis
• Design, build, and maintain social data dashboards
• Integrate program KPIs into reporting outputs and help socialize performance goals across franchise groups
• Partner with the analyst team to maintain deliverable quality and ensure reporting is grounded in quantitative insights
• Develop and maintain knowledge of current franchise communities
• Develop and maintain knowledge of content cycles including patches and expansions

Requirements

• 3+ years of data analysis experience in media planning, social media management, and/or digital marketing analytics/research
• Demonstrated experience in Project Management
• Deep understanding of the current social and video platform landscape and content archetypes
• Experience using tools such as Sprinklr, native social analytics platforms, and UGC data-focused platforms (examples include Stream Hatchet and Tubular)
• Experience building interactive dashboards using at least one visualization tool (examples include Tableau, Looker, or Power BI)
• Experience driving social listening programs, including building complex topic queries and conducting comprehensive analysis (example: landscape, competitor, campaign)
• Strong analytical skills plus written and verbal presentation skills to communicate complex ideas and deliver informed recommendations
• Proficiency in Microsoft and Google productivity suites (examples: Excel/Sheets, PowerPoint/Slides)

Technologies

• Sprinklr
• Stream Hatchet
• Tubular
• Tableau
• Looker
• Power BI
• SQL (BigQuery a plus)
• Microsoft Excel
• Google Sheets
• Microsoft PowerPoint
• Google Slides
• Boolean topic queries

Preferred Qualifications

• Experience in the gaming industry or working with marketing teams in a digital-first environment
• Education or background in marketing, data analytics, or paid media
• Data-science or statistics experience
• Working knowledge of SQL (BigQuery a plus)
• Love for gaming and knowledge of Blizzard franchises in particular is strongly preferred

Location and Work Mode

• Irvine, CA (hybrid), home studio setup
• Potential for remote is mentioned

Compensation

• USD 35 - 64 per hour

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts
• Dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match
• Tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs
• Free and discounted games
• Voluntary benefit options: supplemental life & disability, legal service, ID protection, rental insurance, and others
• Relocation assistance (if required by the Company)
• Incentive compensation eligibility may be available (not guaranteed)

Reporting Line

• Reports to the Audience Development Manager