Marketing Data Analyst - Irvine, CA or Remote

BLIZZARD ENTERTAINMENT, INC; United States; Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Job summary

Blizzard Entertainment, Inc. is seeking a Marketing Data Analyst to support content performance tracking, reporting, and insights development across social content and channel optimization initiatives.

You will partner with the Audience Development Manager to align KPIs and drive data-driven decisions for earned, owned, and user-generated content across multiple franchises. The role combines analytics with storytelling to elevate insights, build interactive dashboards, and inform marketing

Qualifications

• 3+ years' data analysis experience in media planning, social media management and/or digital marketing analytics.
• Demonstrated experience in Project Management.
• Deep understanding of current social / video platform landscape and content archetypes.
• Demonstrated experience in Sprinklr, native social analytics platforms, and other UGC data-focused platforms (Ex. Stream Hatchet, Tubular).
• Experience building interactive dashboards with at least one visualization tool (Ex.Tableau, Looker, or Power BI).
• Experience driving social listening programs, developing involved topic queries and comprehensive analysis (Ex. landscape, competitor, campaign).
• Strong analytical, written and verbal presentation skills with the ability to communicate complex ideas clearly and craft informed recommendations.
• Proficient in Microsoft/Google productivity suites (Ex. Excel/Sheets, Powerpoint/Slides).

Responsibilities

• Own focused reporting across major release roadmap moments.
• Regularly construct and maintain advanced Boolean topic queries.
• Design, build and maintain social data dashboards.
• Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups.
• Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights.
• Establish and maintain knowledge of current franchise communities.
• Establish and maintain knowledge of content cycles (patches, expansions, etc.).

Skills

Data analysis

Project management

Social media analytics

Dashboard visualization

SQL

Social listening

Excel/Sheets

Tools

Sprinklr

Tableau

Looker

Power BI

Stream Hatchet

Tubular

BigQuery

Job description

Marketing Data Analyst | Irvine, CA or Remote

R028310 Job Description:

At Blizzard Entertainment, we don't just publish games; we help them thrive. Our games are at the heart of our players' lives, and our mission is to ensure they are engaging, rewarding, and always improving. The Marketing Analytics team plays a vital role in achieving this by combining technical expertise with business insights to optimize marketing strategies and ensure data-driven decision-making.

We are seeking a Marketing Data Analyst to support content performance tracking, reporting, and insights development for multiple social content and channel optimization initiatives. This role will report directly to the Audience Development Manager and support the advocacy of established KPIs in shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. In this role you will contribute directly to elevating our insights across earned, owned and user-generated social content for multiple franchises. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we'd love to hear from you.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA. However, we understand each person's circumstances may be unique and will work with you to explore other possible options, including remote work arrangements.

Responsibilities:

• Own focused reporting across major release roadmap moments
• Regularly construct and maintain advanced Boolean topic queries
• Design, build and maintain social data dashboards
• Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups
• Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights
• Establish and maintain knowledge of current franchise communities
• Establish and maintain knowledge of content cycles (patches, expansions, etc.)

Minimum Requirements:

• 3+ years' data analysis experience in media planning, social media management and/or digital marketing analytics/research
• Demonstrated experience in Project Management
• Deep understanding of current social / video platform landscape and content archetypes
• Demonstrated experience in the use of tools like Sprinklr, native social analytics platforms, and other UGC data-focused platforms (Ex. Stream Hatchet, Tubular)
• Experience building interactive dashboards with at least one visualization tool (Ex.Tableau, Looker, or Power BI)
• Experience driving social listening programs, developing involved topic queries and comprehensive analysis (Ex. landscape, competitor, campaign)
• Strong analytical, written and verbal presentation skills with the ability to communicate complex ideas clearly and craft informed recommendations
• Proficient in Microsoft/Google productivity suites (Ex. Excel/Sheets, Powerpoint/Slides)

Preferred Qualifications:

• Experience in the gaming industry or working with marketing teams in a digital-first environment
• Education / background in marketing, data analytics or paid media
• Data-science / statistics experience
• Working knowledge of SQL (BigQuery a plus)
• Love for gaming and knowledge of Blizzard franchises in particular strongly preferred

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Ev