Marketing Analytics & Insights Lead - Hybrid/Remote

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); Hybrid; USD 48,000 - 88,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid holidays and vacation

Relocation assistance (if required)

Job summary

Blizzard Entertainment, Inc. in Irvine, CA is seeking a Marketing Data Analyst to drive reporting, dashboards, and insights for social content performance and channel optimization. You will own reporting across major release roadmap moments, build and maintain social data dashboards, and integrate program KPIs into outputs.

Collaborate with the analyst team to ensure quality and quantitative foundations. Proficiency with Sprinklr, Tableau/Looker/Power BI, and SQL is valuable, along with strong

Qualifications

• 3+ years in data analysis within media planning, social media management, or digital marketing analytics/research.
• Experience with project management.
• Deep understanding of current social/video platform landscape and content archetypes.
• Experience using Sprinklr, social analytics platforms, and UGC data platforms like Stream Hatchet/Tubular.
• Experience building interactive dashboards with Tableau/Looker/Power BI.
• Experience driving social listening programs and complex topic queries.

Responsibilities

• Own focused reporting across key moments in the major release roadmap.
• Build and maintain advanced Boolean topic queries for ongoing analysis.
• Design, build, and maintain social data dashboards.
• Integrate program KPIs into reporting outputs and socialize performance goals across franchise groups.
• Partner with the analyst team to maintain deliverable quality and ensure reporting is grounded in quantitative insights.
• Develop and maintain knowledge of current franchise communities and content cycles.

Skills

Project management

Dashboard design

Analytical thinking

Communication

Tools

Sprinklr

Stream Hatchet

Tubular

Tableau

Looker

Power BI

SQL (BigQuery)

Microsoft Excel

Google Sheets

Microsoft PowerPoint

Google Slides

Boolean topic queries

Job description

Blizzard Entertainment, Inc. in Irvine, CA is seeking a Marketing Data Analyst to drive reporting, dashboards, and insights for social content performance and channel optimization. You will own reporting across major release roadmap moments, build and maintain social data dashboards, and integrate program KPIs into outputs.

Collaborate with the analyst team to ensure quality and quantitative foundations. Proficiency with Sprinklr, Tableau/Looker/Power BI, and SQL is valuable, along with strong