Marketing Data Analyst | Irvine, CA or Remote

BLIZZARD ENTERTAINMENT, INC.; Irvine (CA); Hybrid; USD 48,000 - 89,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid holidays and vacation

Wellbeing programs and game discounts

Job summary

Blizzard Entertainment, INC. is seeking a Marketing Data Analyst to optimize marketing strategies through data-driven insights.

You will support content performance tracking, reporting, and KPI development across social channels, collaborating with cross-functional teams to drive quantitative outcomes. The role offers a hybrid work arrangement ( Irvine, CA on-site with remote options ) and opportunities to influence franchise marketing decisions.

Qualifications

• 3+ years in data analysis for media planning, social media or digital marketing analytics.
• Experience in project management.
• Deep understanding of current social/video platform landscape and content archetypes.
• Experience with Sprinklr, native analytics platforms, and other UGC data tools.
• Experience building dashboards in Tableau, Looker, or Power BI.
• Experience driving social listening programs and in-depth analysis.

Responsibilities

• Own reporting across major release roadmap moments.
• Regularly construct and maintain advanced Boolean topic queries.
• Design, build and maintain social data dashboards.
• Ensure program KPIs are integrated in reporting outputs and socialized across franchise groups.
• Partner with analysts to ensure deliverables are quantitative and high‑quality.
• Establish knowledge of franchise communities and content cycles.

Skills

Data analysis

Social media analytics

Project management

SQL knowledge

Tools

Sprinklr

Tableau

Power BI

Looker

BigQuery

Job description

Team Name: Job Title: Marketing Data Analyst | Irvine, CA or Remote Requisition ID: R028310

Job Description: At Blizzard Entertainment, we don't just publish games; we help them thrive. Our games are at the heart of our players' lives, and our mission is to ensure they are engaging, rewarding, and always improving. The Marketing Analytics team plays a vital role in achieving this by combining technical expertise with business insights to optimize marketing strategies and ensure data-driven decision-making. We are seeking a Marketing Data Analyst to support content performance tracking, reporting, and insights development for multiple social content and channel optimization initiatives. This role will report directly to the Audience Development Manager and support the advocacy of established KPIs in shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. In this role you will contribute directly to elevating our insights across earned, owned and user-generated social content for multiple franchises. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we'd love to hear from you.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA. However, we understand each person's circumstances may be unique and will work with you to explore other possible options, including remote work arrangements.

Responsibilities:

• Own focused reporting across major release roadmap moments
• Regularly construct and maintain advanced Boolean topic queries
• Design, build and maintain social data dashboards
• Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups
• Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights
• Establish and maintain knowledge of current franchise communities
• Establish and maintain knowledge of content cycles (patches, expansions, etc.)

Minimum Requirements:

• 3+ years' data analysis experience in media planning, social media management and/or digital marketing analytics/research
• Demonstrated experience in Project Management
• Deep understanding of current social / video platform landscape and content archetypes
• Demonstrated experience in the use of tools like Sprinklr, native social analytics platforms, and other UGC data-focused platforms (Ex. Stream Hatchet, Tubular)
• Experience building interactive dashboards with at least one visualization tool (Ex.Tableau, Looker, or Power BI)
• Experience driving social listening programs, developing involved topic queries and comprehensive analysis (Ex. landscape, competitor, campaign)
• Strong analytical, written and verbal presentation skills with the ability to communicate complex ideas clearly and craft informed recommendations
• Proficient in Microsoft/Google productivity suites (Ex. Excel/Sheets, Powerpoint/Slides)

Preferred Qualifications:

• Experience in the gaming industry or working with marketing teams in a digital-first environment
• Education / background in marketing, data analytics or paid media
• Data-science / statistics experience
• Working knowledge of SQL (BigQuery a plus)
• Love for gaming and knowledge of Blizzard franchises in particular strongly preferred

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

Rewards

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
• Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.
• You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $35.03 - $64.80 Hourly. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process.

In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment.

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [e-mail]. General employment questions cannot be accepted or processed here. Thank you for your interest. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.