Marketing Creative Director New

Hasbro, Inc.; Boston (MA); Hybrid; USD 155,000 - 269,000; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, Inc. in Boston is seeking a Marketing Creative Director to lead campaign creative across the toys portfolio.

You will shape how our brands appear worldwide, from launches to video content, digital, and retail, elevating creative standards and delivering breakthrough ideas with kids, fans, and grown-ups who love them. You will guide vision across preschool to adult audiences, collaborating with copywriters, designers, and toy studios to develop platforms and launch products.

Qualifications

• 10+ years of experience leading campaigns for consumer products, toys, or entertainment.
• 5+ years leading internal/external creatives with mentorship and collaboration.
• Strong love for visual storytelling and audience-first thinking.
• Outstanding concepting, campaign development, and narrative instincts.
• Ability to manage multiple brands and audience segments simultaneously.
• Clear communication and presentation to senior stakeholders.

Responsibilities

• Take charge of creative development for toy and game marketing campaigns and assets.
• Collaborate with brand/product leads to translate strategy into emotive, data-driven work.
• Mentor teams to deliver high-quality creative and maintain motivation.
• Set and uphold creative standards across global campaigns and assets.
• Coordinate with product development, licensing, and studios to ensure brand consistency.
• Oversee external agencies to align tone and visual identity with each brand.
• Balance a multi-brand portfolio and prioritize work across campaigns.
• Represent creative in key leadership meetings.

Skills

Creative leadership

Storytelling

Brand campaigns

Mentorship

Cross-brand collaboration

Presentation skills

Job description

Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

We're looking for a Marketing Creative Director to lead campaign creative across the Hasbro toys portfolio. In this role, you'll build how our brands show up in the world, from global product launches and retail moments to video content, digital, and social. You'll elevate our creative standards, unlock breakthrough ideas, and connect beloved brands with the kids, fans, and grown-ups who love them. And of course, have a lot of fun doing it!

In the role of Creative Director for Hasbro Toys and Games Marketing, you will guide the creative vision, storytelling, and visual elements across a portfolio that includes preschool, action, collector, adult, and family play. You will be supported by internal teams of copywriters, designers, art directors, and partner with product marketing teams and toy studios to develop groundbreaking campaign platforms and launch new products and characters.

This creative leadership role requires hands‑on involvement, combining a strong understanding of how to inspire kids and kidults with visual and storytelling craftsmanship. It values a true appreciation of how toys are played with and a solid grasp of business aspects. The ideal candidate has directed creative campaigns for consumer, entertainment, or brand‑based products. They shift easily from big‑picture ideas to detailed actions, addressing retail needs, out of home, packaging placement, and global market variations. You'll work closely with the Head of Marketing Creative to ensure our brands keep innovating while staying true to what makes them endure.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

A Day in the Life of a Marketing Creative Director:

What You’ll Do

• Take charge of the creative development and delivery toy and game marketing, encompassing campaign platforms, launch assets, video, retail, and digital creative.
• Collaborate with brand and product marketing leads to translate strategy into emotionally resonant, data‑driven creative.
• Mentor and guide teams of internal creatives, helping them grow, complete work at a high level, and stay encouraged.
• Set and uphold the creative bar across all work, whether it's a global brand film or a single post between beats.
• Work with product development, development services, and licensing teams to uncover storytelling opportunities in each launch and maintain consistent brand expression from ad to package to shelf.
• Guide and encourage external agency partners and vendors, ensuring alignment to each brand's tone, visual identity, and audience.
• Balance the demands of a multi‑brand portfolio, prioritizing effort, sequencing work, and knowing where a distinct brand voice matters versus where scale and system win.
• Represent creative in key meetings, working closely with senior leadership across the business.

What You Bring:

• 10+ years of creative experience in brand or campaign work for consumer products, toys, entertainment, or organizations centered around intellectual property.
• 5+ years leading internal and external creative teams with a track record of strong mentorship and collaborative leadership.
• A deep love of visual storytelling, audience‑first thinking, and brands people grow up with.
• Outstanding concepting, campaign development, and narrative instincts.
• Comfortable working across multiple brands and audience segments at once, from preschool to adult collector.
• Ability to clearly communicate and present ideas to senior customers and collaborators.
• A portfolio that showcases variety, creativity, and a strong grasp of how to engage audiences through creatively inspiring work.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long‑term incentives as part of their overall compensation package.

Pay Range

$155,300 - $269,100 USD

Employees may be eligible for annual and long‑term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Time Off to Recharge
• Financial Well‑being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development

As set forth in Hasbro’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.