Creative Director, Boys' Action Brands & Campaigns

Mga-Entertainment,-Inc.; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

MGA Entertainment is seeking a Creative Director, Marketing and Campaigns for Boys’ Action Brands & Collectibles to lead visual storytelling and 360-degree campaigns across Armorsaurs, CarTuned, Tataba, and Hyojo, with a strong emphasis on trend-driven collectibles and emerging collector culture.

You will translate brand strategies into compelling campaigns across digital, social, broadcast, retail, and experiential channels.

Qualifications

• 7–10 years of relevant experience in creative marketing, art direction, brand development, including at least 3 years in a creative leadership role.
• Demonstrated experience in collectibles, designer toys, action toys, vehicles, entertainment, fashion, streetwear, sports, or related consumer categories.
• Strong understanding of trend-driven collectibles and collector communities, with ability to translate insights into campaigns.

Responsibilities

• Lead integrated creative development for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions.
• Translate strategy into storytelling and visual direction that express brand positioning and support business goals.
• Champion trend-driven collectibles and translate emerging aesthetics into distinctive campaigns while reinforcing brand identity.
• Direct sets, photography, and video shoots with mood boards, storyboards, lighting, and composition to showcase product features.

Job description

MGA Entertainment is seeking a Creative Director, Marketing and Campaigns for Boys’ Action Brands & Collectibles to lead visual storytelling and 360-degree campaigns across Armorsaurs, CarTuned, Tataba, and Hyojo, with a strong emphasis on trend-driven collectibles and emerging collector culture.

You will translate brand strategies into compelling campaigns across digital, social, broadcast, retail, and experiential channels.