Marketing Coordinator B2B

UA Brands (Uniform Advantage Brands); San Jose (CA); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in specialty apparel is seeking a Marketing Coordinator, B2B to manage marketing automation and CRM systems. The role involves collaborating with sales teams, generating leads, and ensuring data integrity. This remote position offers flexibility and a comprehensive benefits package, making it an excellent opportunity for candidates with experience in marketing automation and B2B environments.

Benefits

Private medical insurance

Life insurance

Employee Assistance Program

Remote work flexibility

Paid vacations and holidays

Social Security and Workers Insurance coverage

Referral Program

Recognition, social activities, and events

Qualifications

• 2-4 years of experience with lead generation and marketing automation.
• Experience in a B2B environment.
• Knowledge of emerging technologies in marketing automation.

Responsibilities

• Coordinate marketing automation and sales acceleration tools.
• Collaborate with Sales to manage lead flow and CRM use.
• Prepare and analyze marketing pipeline reports.

Skills

Bilingual in English & Spanish

Analytical skills

Interpersonal skills

Project management

Communication skills

Education

Bachelor’s degree in Marketing or Business

Tools

Salesforce

Workfront

Microsoft Office Suite

Job description

ABOUT UA/UNIFORM ADVANTAGE BRANDS

For over 40 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers—true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends. From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.

As part of our expansion as a growing global organization, Costa Rica was chosen to open a Shared Services Center, which started operations in December 2020. While our Costa Rica business office is based in the beautiful and sunny province of Heredia, at a convenient We Work building with wonderful co-working space, most of our global team members in Costa Rica are able to work exclusively from home.

ABOUT THE ROLE

The Marketing Coordinator, B2B will be responsible for coordinating the technical aspects and day-to-day operations of key marketing automation and CRM systems. The role involves working with various online marketing tools used for email marketing, project management, and analytics. The position reports directly to the Director of Marketing, B2B, and works alongside teams including Sales, Marketing, and Creative.

WHAT YOU’LL DO

1. Coordinate the marketing automation and sales acceleration tools, e.g., Salesforce Sales and Marketing Clouds and ZoomInfo, for setup, management, and reporting.
2. Collaborate with Sales to manage lead flow, technology, and CRM use.
3. Support prospective efforts and generate leads using tools like ZoomInfo and Salesforce Account Engagement.
4. Promote data integrity and develop best practices for data cleanliness.
5. Prepare and analyze marketing pipeline reports and dashboards.
6. Execute work requests from the sales team via the internal project management system, Workfront.
7. Use dashboards and pipeline metrics to identify opportunities to accelerate or advance prospects and leads.

WHAT YOU’LL BRING

• Bilingual in English & Spanish is required. Demonstrated ability to read, speak, and write in English is essential.
• A bachelor’s degree in Marketing or Business is a plus.
• 2-4 years of experience with lead generation, marketing automation, Salesforce or similar systems in a B2B environment.
• Experience prospecting for qualified new business leads using various resources.
• Knowledge of emerging technologies in marketing automation, lead management, CRM, and sales processes.
• Strong analytical skills to interpret data and develop insights.
• Excellent interpersonal, project management, and communication skills.
• Proficiency with Workfront, Microsoft Office Suite, and Salesforce.com is a plus.
• Well-organized, detail-oriented, and able to meet deadlines.

WHERE YOU’LL WORK

REMOTE – Work from Home

Enjoy workplace flexibility with no commute! Be available during core business hours; computer equipment is provided.

PLENTY OF BENEFITS TOO

UA BRANDS offers comprehensive benefits including:

• Private medical insurance
• Life insurance
• Employee Assistance Program
• Remote work flexibility
• Paid vacations and holidays
• Social Security and Workers Insurance coverage
• Referral Program
• Recognition, social activities, and events

UA IS AN EQUAL OPPORTUNITY EMPLOYER

We value diversity and are committed to providing equal employment opportunities based on merit and qualifications. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or other protected characteristics. Reasonable accommodations will be made for qualified individuals with disabilities.