Marketing Content & Storytelling Lead

University of Pennsylvania

Pennsylvania

On-site

USD 77,000 - 81,000

Full time

10 days ago

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Benefits offered by this job

Health, Life, and Flexible Spending

Tuition benefits

Retirement plans

Time Away from Work

Wellness and Work-life Resources

Professional and Personal Development

University Resources

Flexible Work Hours

Penn Home Ownership Services

Adoption Assistance

Job summary

University of Pennsylvania's Wharton Executive Education seeks an Associate Director of Marketing Content & Communications to lead storytelling across web, email, and multimedia channels. You will own content strategy, edit high-impact marketing materials, and partner with web, BD, and digital teams to ensure brand-aligned messaging.

The role requires strong writing, editorial judgment, and the ability to manage multiple content initiatives with precision and speed.

Qualifications

Bachelor's degree required in communications, marketing, journalism, English, or a related field.
3-5 years of professional experience in content development, editorial, or marketing communications.
Excellent writing, storytelling, and editorial judgment for executive audiences.

Responsibilities

Identify and develop compelling stories that highlight Wharton Executive Education programs.
Draft and edit high-quality marketing content across web, email, paid media copy, and campaigns.
Lead ongoing development and maintenance of program webpages for messaging clarity and accuracy.
Maintain core messaging frameworks and copy blocks for consistent positioning across channels.
Collaborate with web, digital teams and multimedia teams to optimize content and storytelling.