Senior Marketing Content & Communications Lead

The Wharton School; United States; On-site; USD 77,000 - 81,000; Full time

Job summary

Wharton School, part of the University of Pennsylvania, seeks an Associate Director of Marketing Content & Communications for Wharton Executive Education in Philadelphia. You will lead storytelling across marketing channels, edit campaigns, and maintain program websites.

Reporting to the Director of Marketing Communications, you will craft copy, partner with web/digital teams, and support lifecycle communications from inquiry to enrollment, ensuring brand alignment and timely updates.

Qualifications

• Bachelor’s degree required in communications, marketing, journalism, English, or a related field, with 3-5 years of professional experience in content development, editorial, or marketing communications roles, or an equivalent combination of education and experience.
• Experience writing across website content, campaigns, social media, and multimedia formats.
• Experience editing website content and collaborating with web teams on user experience, content structure, and optimization initiatives.
• Experience supporting multimedia storytelling initiatives such as video development, including scripting, narrative development, or content planning.
• Strong editorial judgment and the ability to translate complex program concepts and stakeholder input into clear, engaging content for executive audiences.
• Strong interpersonal and collaboration skills with the ability to work effectively with cross-functional stakeholders including faculty, internal teams, clients, and program participants.
• Exceptional attention to detail and commitment to maintaining high standards for editorial quality, accuracy, and brand alignment.
• Experience producing content in a fast-moving environment with frequent updates and multiple stakeholders, including content maintenance, approvals, and version control across web and marketing materials.

Responsibilities

• Identify and develop compelling stories highlighting Wharton Executive Education programs, participant experiences, faculty perspectives, and organizational partnerships.
• Draft and edit marketing content across web, email, paid media copy and campaign assets, social media copy, scripts, reports, and sales/business development materials.
• Lead ongoing development, editing, and maintenance of program webpages across the Executive Education portfolio to ensure messaging clarity, accuracy, and alignment with program positioning, including timely updates and ongoing content hygiene.
• Own day-to-day content maintenance across the website and program materials, including FAQs, policy updates, course pack edits, faculty title changes, and other time-sensitive updates that support a consistent and accurate learner experience.
• Maintain and evolve core messaging frameworks and approved “copy blocks” (value props, proof points, outcomes, CTAs) to support consistent positioning across channels and efficient campaign execution.
• Support story development by participating in interviews and input sessions with faculty, clients, participants, internal stakeholders, and staff to capture insights that illustrate program impact.
• Partner with the web and digital teams to refine page structure, messaging flow, and user experience, while contributing to content optimization strategies including SEO and AEO.
• Partner with the Multimedia Director on video and webinar storytelling by supporting narrative development and ensuring multimedia assets are supported by accompanying web/email/social copy as needed.
• Draft and refine sales/business development and stakeholder-facing content such as outreach scripts/talking points, pitch decks, one-pagers, and program messaging summaries, in coordination with Director, Marketing Communications and BD partners.
• Support lifecycle communications beyond top-of-funnel marketing –such as post-application nurture, enrollment follow-up, and post-program communications –by drafting copy and maintaining reusable content modules that can be leveraged across journeys.
• Serve as an editorial partner to marketing colleagues, program teams, and business units in shaping how programs and initiatives are communicated.
• Manage timelines and deliverables across multiple concurrent content initiatives while maintaining high editorial standards for accuracy, consistency, and brand alignment.
• Serve as a key marketing content partner for Wharton Online collaborator programs, ensuring messaging, approvals, and brand guidelines are consistently applied across channels.
• Other duties and responsibilities as assigned.

Skills

Writing

Editing

Content marketing

Digital marketing

SEO/AEO

Interviewing

Collaboration

Project management

Education

Bachelor's degree

Tools

Content Management Systems

Video scripting

SEO tools

Job description

Wharton School, part of the University of Pennsylvania, seeks an Associate Director of Marketing Content & Communications for Wharton Executive Education in Philadelphia. You will lead storytelling across marketing channels, edit campaigns, and maintain program websites.

Reporting to the Director of Marketing Communications, you will craft copy, partner with web/digital teams, and support lifecycle communications from inquiry to enrollment, ensuring brand alignment and timely updates.