Associate Director, Marketing Content

University of Pennsylvania; Pennsylvania; On-site; USD 77,000 - 81,000; Full time

Benefits offered by this job

Health, Life, and Flexible Spending

Tuition benefits

Retirement plans

Time Away from Work

Wellness and Work-life Resources

Professional and Personal Development

University Resources

Flexible Work Hours

Penn Home Ownership Services

Adoption Assistance

Job summary

University of Pennsylvania's Wharton Executive Education seeks an Associate Director of Marketing Content & Communications to lead storytelling across web, email, and multimedia channels. You will own content strategy, edit high-impact marketing materials, and partner with web, BD, and digital teams to ensure brand-aligned messaging.

The role requires strong writing, editorial judgment, and the ability to manage multiple content initiatives with precision and speed.

Qualifications

• Bachelor's degree required in communications, marketing, journalism, English, or a related field.
• 3-5 years of professional experience in content development, editorial, or marketing communications.
• Excellent writing, storytelling, and editorial judgment for executive audiences.

Responsibilities

• Identify and develop compelling stories that highlight Wharton Executive Education programs.
• Draft and edit high-quality marketing content across web, email, paid media copy, and campaigns.
• Lead ongoing development and maintenance of program webpages for messaging clarity and accuracy.
• Maintain core messaging frameworks and copy blocks for consistent positioning across channels.
• Collaborate with web, digital teams and multimedia teams to optimize content and storytelling.

Skills

Writing & storytelling

Digital marketing

Website content

Editorial judgment

Cross-functional collaboration

Multimedia storytelling

Content maintenance

Education

Bachelor's degree in communications/marketing/journalism/English

3-5 years content/marketing experience

Job description

Associate Director, Marketing Content & Communications - Wharton Executive Education

University Overview

The University of Pennsylvania, the largest private employer inPhiladelphia, is a world-renowned leader in education, research,and innovation. This historic, Ivy League school consistently ranksamong the top 10 universities in the annual U.S. News & WorldReport survey. Penn has 12 highly-regarded schools that provideopportunities for undergraduate, graduate and continuing education,all influenced by Penn's distinctive interdisciplinary approach toscholarship and learning. As an employer Penn has been rankednationally on many occasions with the most recent award from Forbeswho named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city ofPhiladelphia. The University is situated on a beautiful urbancampus, with easy access to a range of educational, cultural, andrecreational activities. With its historical significance andlandmarks, lively cultural offerings, and wide variety ofatmospheres, Philadelphia is the perfect place to call home forwork and play.

The University offers a competitive benefits package that includesexcellent healthcare and tuition benefits for employees and theirfamilies, generous retirement benefits, a wide variety ofprofessional development opportunities, supportive work and familybenefits, a wealth of health and wellness programs and resources,and much more.

Posted Job Title

Associate Director, Marketing Content & Communications - Wharton Executive Education

Job Profile Title

Associate Director C, Business and Finance, Communications andMarketing

Job Description Summary

Wharton School Overview Founded in 1881 as the world's first collegiate business school,the Wharton School of the University of Pennsylvania is shaping thefuture of business by incubating ideas, driving insights, andcreating leaders who change the world. With campuses in bothPhiladelphia and San Francisco, Wharton has over 850 staff, afaculty population of more than 235 renowned professors, and 5,000undergraduate, MBA, executive MBA, and doctoral students. Each year13,000 professionals from around the world advance their careersthrough Wharton Executive Education's individual,company-customized, and online programs. More than 104,000 Whartonalumni form a powerful global network of leaders who transformbusiness every day. Wharton is home to a dynamic community ofstaff, bringing a wide range of skills, experiences, andperspectives. To learn more, visit www.wharton.upenn.edu.

Department Overview

Wharton Executive Education Marketing supports the growth,visibility, and customer experience of Wharton ExecutiveEducation's portfolio, including Open Enrollment, Wharton Online,and Custom Programs. The team partners across program, revenue,business development, digital, creative, content, lifecycle, andanalytics functions to build awareness, generate demand, andsupport enrollment and organizational growth.

The Associate Director of Marketing Content & Communications manages the development and execution of integrated marketingcontent across Wharton Executive Education's portfolio. Reportingto the Director of Marketing Communications, this role contributesto editorial planning and brings the Wharton Executive Educationbrand to life through high-quality storytelling across marketingchannels.

Working closely with cross-functional stakeholders, the AssociateDirector develops compelling, accurate, and brand-aligned contentthat communicates the value and impact of Wharton ExecutiveEducation programs. The role requires exceptional writing andeditorial judgment, fluency across digital channels, and theability to manage complex content initiatives from concept throughlaunch --while also supporting ongoing content maintenance andhigh-priority updates that help keep our marketing and programmaterials current.

Job Description

Position Summary

• Identify and develop compelling stories that highlight WhartonExecutive Education programs, participant experiences, facultyperspectives, and organizational partnerships.
• Draft and edit high-quality marketing content across web,email, paid media copy and campaign assets, social media copy,scripts, reports, and sales/business development materials.
• Lead ongoing development, editing, and maintenance of programwebpages across the Executive Education portfolio to ensuremessaging clarity, accuracy, and alignment with programpositioning, including timely updates and ongoing contenthygiene.
• Own day-to-day content maintenance across the website andprogram materials, including FAQs, policy updates, course packedits, faculty title changes, and other time-sensitive updates thatsupport a consistent and accurate learner experience.
• Maintain and evolve core messaging frameworks and approved"copy blocks" (value props, proof points, outcomes, CTAs) tosupport consistent positioning across channels and efficientcampaign execution.
• Support story development by participating in interviews andinput sessions with faculty, clients, participants, internalstakeholders, and staff to capture insights that illustrate programimpact.
• Partner with the web and digital teams to refine pagestructure, messaging flow, and user experience, while contributingto content optimization strategies including search engineoptimization (SEO) and answer engine optimization (AEO).
• Partner with the Multimedia Director on video and webinarstorytelling by supporting narrative development (e.g., storyangles, interview prep, scripting support, key message alignment)and ensuring multimedia assets are supported by accompanyingweb/email/social copy as needed.
• Draft and refine sales/business development andstakeholder-facing content such as outreach scripts/talking points,pitch decks, one-pagers, and program messaging summaries, incoordination with Director, Marketing Communications and BDpartners.
• Support lifecycle communications beyond top-of-funnel marketing--such as post-application nurture, enrollment follow-up, andpost-program communications --by drafting copy and maintainingreusable content modules that can be leveraged acrossjourneys.
• Serve as an editorial partner to marketing colleagues, programteams, and business units in shaping how programs and initiativesare communicated.
• Manage timelines and deliverables across multiple concurrentcontent initiatives while maintaining high editorial standards foraccuracy, consistency, and brand alignment.
• Serve as a key marketing content partner for Wharton Onlinecollaborator programs, ensuring messaging, approvals, and brandguidelines are consistently applied across channels.
• Other duties and responsibilities as assigned.

Qualifications

Bachelor's degree required in communications, marketing,journalism, English, or a related field, with 3-5 years ofprofessional experience in content development, editorial, ormarketing communications roles, or an equivalent combination ofeducation and experience.

• Demonstrated expertise in writing and storytelling acrossdigital marketing channels, including website content, campaignassets, social media, and multimedia formats.
• Experience managing and editing website content andcollaborating with web teams on user experience, content structure,and optimization initiatives.
• Experience supporting multimedia storytelling initiatives suchas video development, including scripting, narrative development,or content planning.
• Strong editorial judgment and the ability to translate complexprogram concepts and stakeholder input into clear, engaging contentfor executive audiences.
• Strong interpersonal and collaboration skills with the abilityto work effectively with cross-functional stakeholders includingfaculty, internal teams, clients, and program participants.
• Exceptional attention to detail and commitment to maintaininghigh standards for editorial quality, accuracy, and brandalignment.
• Experience producing content in a fast-moving environment withfrequent updates and multiple stakeholders, including contentmaintenance, approvals, and version control across web andmarketing materials.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Wharton School

Pay Range

$77,330.00 - $81,000.00 Annual Rate

Salary offers are made based on the candidate's qualifications,experience, skills, and education as they directly relate to therequirements of the position, and in alignment with salary rangesbased on external market data for the job's level. Internalorganization and peer data at Penn are also considered.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer.Candidates are considered for employment without regard to race,color, sex, sexual orientation, religion, creed, national origin(including shared ancestry or ethnic characteristics), citizenshipstatus, age, disability, veteran status or any class protectedunder applicable federal, state or local law.

Special Requirements

Background checks may be required after a conditional job offer ismade. Consideration of the background check will be tailored to therequirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Pennoffers comprehensive medical, prescription, behavioral health,dental, vision, and life insurance benefits to protect you and yourfamily's health and welfare. You can also use flexible spendingaccounts to pay for eligible health care and dependent careexpenses with pre-tax dollars.
• Tuition: Take advantage of Penn's exceptional tuitionbenefits. You, your spouse, and your dependent children can gettuition assistance here at Penn. Your dependent children are alsoeligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans tohelp you save for your future. Penn's Basic, Matching, andSupplemental retirement plans allow you to save for retirement on apre-tax or Roth basis. Choose from a wide variety of investmentoptions through TIAA and Vanguard.
• Time Away from Work: Penn provides you with asubstantial amount of time away from work during the course of theyear. This allows you to relax, take vacations, attend to personalaffairs, recover from illness or injury, spend time withfamily-whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with GenworthFinancial, Penn offers faculty and staff (and your eligible familymembers) long-term care insurance to help you cover some of thecosts of long-term care services received at home, in the communityor in a nursing facility. If you apply when you're newly hired, youwon't have to provide proof of good health or be subject tounderwriting requirements. Eligible family members must alwaysprovide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources: Penn is committed tosupporting our faculty and staff as they balance the competingdemands of work and personal life. That's why we offer a widevariety of programs and resources to help you care for your health,your family, and your work-life balance.
• Professional and Personal Development: Penn provides anarray of resources to help you advance yourself personally andprofessionally.
• University Resources: As a member of the Penn community,you have access to a wide range of University resources as well ascultural and recreational activities. Take advantage of theUniversity's libraries and athletic facilities, or visit ourarboretum and art galleries. There's always something going on atPenn, whether it's a new exhibit at the Penn Museum, the latestmusic or theater presentation at the Annenberg Center, or the PennRelays at Franklin Field to name just a few examples. As a memberof the Penn community, you're right in the middle of theexcitement-and you and your family can enjoy many of theseactivities for free.
• Discounts and Special Services: From arts andentertainment to transportation and mortgages, you'll find greatdeals for University faculty and staff. Not only do Penn arts andcultural centers and museums offer free and discounted admissionand memberships to faculty and staff. You can also enjoysubstantial savings on other goods and services such as new carsfrom Ford and General Motors, cellular phone service plans, movietickets, and admission to theme parks.
• Flexible Work Hours: Flexible work options offercreative approaches for completing work while promoting balancebetween work and personal commitments. These approaches involve useof non-traditional work hours, locations, and/or jobstructures.
• Penn Home Ownership Services: Penn offers a forgivableloan for eligible employees interested in buying a home orcurrently residing in West Philadelphia, which can be used forclosing costs or home improvements.
• Adoption Assistance: Penn will reimburse eligibleemployees on qualified expenses in connection with the legaladoption of an eligible child, such as travel or court fees, for upto two adoptions in your household.

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

Equal Employment Opportunity Statement

The University of Pennsylvania is an equal opportunity employer.Candidates are considered for employment without regard to race,color, sex, sexual orientation, religion, creed, national origin(including shared ancestry or ethnic characteristics), citizenshipstatus, age, disability, veteran status or any class protectedunder applicable federal, state, or local law.

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