Director, Marketing Integration & Campaign Operations

University of Pennsylvania; Philadelphia (Philadelphia County); On-site; USD 111,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Tuition benefits

Retirement plans

Job summary

University of Pennsylvania, Wharton Executive Education in Philadelphia, seeks a Director, Marketing Integration & Operations to align cross-functional marketing work from planning through launch and ongoing optimization. The role partners with Marketing leaders across channels to keep launches, campaigns, and budgets on a synchronized track.

The position emphasizes planning, coordination, and stakeholder updates, with a focus on visibility into progress, risks, and tradeoffs, while driving

Qualifications

• 7-10 years of experience in integrated marketing and marketing operations.
• Experience leading complex initiatives across multiple teams and stakeholders.
• Strong planning, prioritization, and budget tracking skills.
• Experience coordinating agencies and external partners.
• Excellent communication and follow-through.

Responsibilities

• Establish and maintain shared planning tools and calendars.
• Facilitate cross-functional launch planning for programs and campaigns.
• Maintain an integrated launch and campaign calendar across paid, web, email/lifecycle, content, creative, social, multimedia, and analytics workstreams.
• Translate inputs into clear plans, timelines, and ownership across teams.
• Lead regular optimization reviews and drive performance improvements.

Skills

Marketing operations

Budget management

Cross-functional leadership

Campaign planning

Stakeholder communication

Tools

Marketing automation

Web analytics

Job description

University of Pennsylvania, Wharton Executive Education in Philadelphia, seeks a Director, Marketing Integration & Operations to align cross-functional marketing work from planning through launch and ongoing optimization. The role partners with Marketing leaders across channels to keep launches, campaigns, and budgets on a synchronized track.

The position emphasizes planning, coordination, and stakeholder updates, with a focus on visibility into progress, risks, and tradeoffs, while driving