Executive Education Marketing Content Lead

University of Pennsylvania; Philadelphia (Philadelphia County); On-site; USD 77,000 - 81,000; Full time

Benefits offered by this job

Tuition benefits

Healthcare benefits

Flexible work hours

Job summary

University of Pennsylvania, Wharton Executive Education, seeks an Associate Director of Marketing Content & Communications to lead storytelling and editorial efforts across web, email, social, and campaigns. You will guide program messaging, collaborate with cross-functional teams, and ensure content quality and brand alignment for Wharton Executive Education.

This role requires strong writing and editing skills, experience with web content, and the ability to manage multiple initiatives in a

Qualifications

• Bachelor's degree in communications, marketing, journalism, English, or a related field with 3–5 years of relevant experience.
• Proven ability to write and edit across web, email, social, and multimedia formats.
• Experience collaborating with web teams on UX and content structure.
• Strong editorial judgment and attention to detail.
• Ability to manage multiple content projects with time-sensitive updates.
• Excellent cross-functional collaboration and stakeholder management.

Responsibilities

• Identify and develop compelling stories that highlight Wharton Executive Education programs and partnerships.
• Draft and edit high-quality marketing content across web, email, paid media copy, social, scripts, reports, and decks.
• Lead ongoing development and maintenance of program webpages to ensure messaging clarity and alignment.
• Maintain and evolve core messaging frameworks for consistent positioning across channels.
• Support lifecycle communications and reusable content modules across journeys.
• Partner with web/digital teams to refine structure, messaging, and SEO/AEO strategies.
• Assist multimedia storytelling with video scripting and narrative development.

Skills

Storytelling

Editing

Content strategy

Collaboration

Interpersonal skills

Education

Bachelor's degree in communications/marketing/journalism/English

Job description

University of Pennsylvania, Wharton Executive Education, seeks an Associate Director of Marketing Content & Communications to lead storytelling and editorial efforts across web, email, social, and campaigns. You will guide program messaging, collaborate with cross-functional teams, and ensure content quality and brand alignment for Wharton Executive Education.

This role requires strong writing and editing skills, experience with web content, and the ability to manage multiple initiatives in a