Marketing Communications Strategy Manager

KWS SAAT SE; Friendly (MD); Remote; EUR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Communications Strategy Manager to lead innovative campaigns and strategies that resonate globally. This role offers the chance to shape marketing initiatives for a dynamic company in the vegetable seed industry, where creativity meets strategy. You will collaborate with international teams, mentor local marketers, and drive impactful campaigns. With a focus on customer engagement and brand development, this position promises a vibrant work environment and the freedom to explore new ideas. Join a forward-thinking organization that values your contributions and empowers you to make a difference.

Benefits

Competitive Salary

Freshplorer Bag on First Day

Creative Freedom

Inspiring Work Environment

Qualifications

• 5+ years in international marketing, preferably in agrifood.
• Strong communication and mentoring skills for diverse teams.

Responsibilities

• Plan and implement global marketing strategies and campaigns.
• Mentor local teams in executing marketing plans and events.
• Analyze data to improve marketing effectiveness.

Skills

Strategic Planning

International Marketing

Communication Skills

Mentoring

Creativity

Customer Understanding

Branding Principles

Organizational Skills

English Proficiency

Dutch or Spanish Knowledge

Education

University/BA degree in Marketing

Degree in Agriculture or Economics

Job description

Marketing Communications Strategy Manager

Field of Work: Marketing & Sales

Location: Andijk, North Holland, NL

Legal Entity: KWS Vegetables BV (0043)

Contract Type: Full Time

Onsite/ Remote: Yes

Job ID: 15389

Ready to break new grounds and dig into a role that’s all about creativity, strategy, and global impact? At KWS Vegetables, we’re on the hunt for a trailblazing Marketing Communications Strategy Manager to lead the charge in creating bold campaigns, mentoring marketing professionals, and putting our brand in the spotlight across the globe.

This isn’t your typical 9-to-5. One day you’ll be outlining a global strategy for tomatoes; the next, you’ll be coaching a team in Brazil or brainstorming with creatives about a watermelon launch that turns heads. Your mission? To push boundaries, generate fresh ideas, and make our brand impossible to ignore.

We’re looking for someone sharp, daring, and who is not afraid to dive into our customers’ heads. You have the vision to create strategies that cut through the noise and the authority to unite teams around the globe. In exchange? Total creative freedom, a global playground, and a chance to show the world what next-level marketing looks like. Think you’ve got what it takes to make it happen?

Your responsibilities:

1. Plan and implement marketing strategies
2. Create and deliver global marketing communication plans that promote the KWS Vegetables brand, products, and services to growers and value chain partners.
3. Ensure all strategies match the global marketing goals and stay aligned with the brand.
4. Lead campaigns and create content
5. Lead teams to develop creative marketing ideas and content that connect with customers.
6. Plan and organize exciting international product launches and campaigns that add value and support market goals.
7. Provide local Marketing Specialists with ready-to-use content toolkits for campaigns.
8. Support and guide teams
9. Help and mentor local Marketing Specialists to plan and execute campaigns, events, and product launches in their markets.
10. Work closely with technical experts (like Product Managers and Researchers) to develop content that highlights the benefits of new product traits.
11. Track and improve results
12. Analyze marketing data, track campaign results, and update customer personas to improve future campaigns.
13. Keep a global marketing calendar up to date for better planning.
14. Work with Agencies and Stakeholders
15. Manage relationships with agencies and vendors to ensure projects are delivered on time and meet expectations.
16. Represent KWS Vegetables in group marketing meetings and coordinate with other teams across the business.

To seed your future, you've got the following skills:

1. University/BA degree in Marketing, Agriculture, Economics, or similar fields.
2. At least 5 years of experience in international marketing (agency experience or agrifood industry preferred).
3. Ability to develop clear, big-picture strategies that achieve marketing goals and support business objectives.
4. Strong communication skills and natural confidence to guide and work with people across cultures.
5. Friendly, approachable, and a good mentor for helping others succeed.
6. Able to come up with new, exciting ideas for campaigns and marketing strategies.
7. Focused on understanding customer needs and addressing them effectively.
8. Knowledge of branding principles and how to create a consistent and strong brand message.
9. Strong organizational skills to manage multiple projects, meet deadlines, and deliver high-quality work.
10. Proficient in English (speaking and writing); knowing Dutch or Spanish is a plus.

Reasons to develop your talents within KWS Vegetables

1. You will be part of a fast-evolving, international company striving to become a leader in the vegetable seed industry.
2. It’s an ideal opportunity to build your career within a unique organization with big ambitions.
3. You own and drive the job, with lots of freedom and responsibility to truly make a difference.
4. Your working environment is inspiring and consists of a diverse and growing team of experienced gurus and fresh talents.
5. You’ll receive a competitive salary and all kinds of nice extras, such as the Freshplorer bag filled with cool stuff on your first day.

Ready to shape the future of marketing at KWS Vegetables?

KWS is one of the world’s leading plant breeding companies. Nearly 5,000 employees in more than 70 countries generated net sales of around €1.68 billion in the fiscal year 2023/2024. A company with a tradition of family ownership, KWS has operated independently for almost 170 years. It focuses on plant breeding and the production and sale of seed for sugarbeet, corn, cereals, vegetables, oilseed rape, and sunflower. KWS uses leading-edge plant breeding methods to continuously improve yield for farmers and plants’ resistance to diseases, pests, and abiotic stress. To that end, the company invested more than €300 million last fiscal year in research and development. For more information: www.kws.com/career. Follow us on LinkedIn at https://linkedin.com/company/kwsgroup/.

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