Marketing Communications Strategy Manager

Bpnieuws; Friendly (MD); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Communications Strategy Manager who is ready to lead innovative campaigns and strategies in the vegetable seed sector. This role offers the opportunity to shape global marketing efforts, mentor a diverse team, and drive impactful projects that resonate with customers worldwide. With a focus on creativity and strategic planning, you'll enjoy the freedom to develop bold ideas and make a significant contribution to the brand's success. Join a dynamic team and be part of a company that values autonomy and ambition in a fast-paced environment.

Benefits

Competitive Salary

Welcome Package

Autonomy in Role

Diverse Work Environment

Qualifications

• 5+ years in international marketing, preferably in agrifood.
• Strong communication and mentoring skills across cultures.

Responsibilities

• Plan and implement global marketing strategies for KWS Vegetables.
• Lead campaigns and mentor local marketing teams.
• Analyze marketing data to improve campaign performance.

Skills

Strategic Marketing Planning

International Marketing

Communication Skills

Mentoring

Creative Campaign Development

Customer Focus

Branding Principles

Organizational Skills

Fluency in English

Proficiency in Dutch or Spanish

Education

University/BA degree in Marketing

Degree in Agriculture or Economics

Job description

Marketing Communications Strategy Manager

Ready to break new grounds and dig into a role that’s all about creativity, strategy, and global impact? At KWS Vegetables, we’re on the hunt for a trailblazing Marketing Communications Strategy Manager to lead the creation of bold campaigns around our vegetable crops, mentor marketing professionals in our primary markets, and elevate our brand worldwide.

This isn’t your typical 9-to-5. One day you’ll be outlining a global strategy for tomatoes; the next, coaching a team in Brazil or brainstorming with creatives about a watermelon launch that turns heads. Your mission? To push boundaries, generate fresh ideas, and make our brand impossible to ignore.

We’re looking for someone sharp, daring, and who is not afraid to dive into our customers’ minds. You should have the vision to craft strategies that cut through the noise and the authority to unite teams across the globe.

In exchange? Total creative freedom, a global playground, and a chance to show the world what next-level marketing looks like. Think you’ve got what it takes to make it happen?

Responsibilities:

1. Plan and implement marketing strategies: Create and deliver global marketing communication plans that promote the KWS Vegetables brand, products, and services to growers and value chain partners. Ensure all strategies align with global marketing goals and maintain brand consistency.
2. Lead global campaigns and create content: Guide teams to develop creative marketing ideas and content that resonate with customers. Organize international product launches and campaigns, providing local teams with content toolkits to support global initiatives.
3. Support and guide teams: Mentor local Marketing Specialists in planning and executing campaigns, events, and product launches. Collaborate with Product Managers and Researchers to develop content highlighting new product benefits.
4. Track and improve results: Analyze marketing data, monitor campaign performance, update customer personas, and maintain the global marketing calendar to ensure alignment and effective planning.
5. Work with Agencies and Stakeholders: Manage relationships with external agencies and vendors, represent KWS Vegetables in marketing meetings, and coordinate with other teams.

Work at our headquarters in Andijk (NL) at least three days per week to ensure effective collaboration and strategy implementation.

Required Skills:

• University/BA degree in Marketing, Agriculture, Economics, or related fields.
• Minimum of 5 years’ experience in international marketing, preferably in agrifood or fresh produce sectors.
• Ability to develop clear, strategic marketing plans that support business objectives.
• Excellent communication skills and confidence to work across cultures.
• Friendly, approachable, and a strong mentor.
• Creative mindset for developing innovative campaigns and strategies.
• Customer-focused with the ability to address needs effectively.
• Knowledge of branding principles and messaging consistency.
• Strong organizational skills to manage multiple projects and deadlines.
• Fluent in English (spoken and written); Dutch or Spanish proficiency is a plus.

Why Join KWS Vegetables?

• Be part of a fast-growing, international company aiming to lead in the vegetable seed industry.
• Build your career within a unique organization with ambitious goals.
• Enjoy autonomy and responsibility to make a real impact.
• Work in an inspiring, diverse, and talented environment.
• Receive a competitive salary and benefits, including a welcome package on your first day.

Ready to shape the future of marketing at KWS Vegetables? Apply now and join a global team making a significant impact in the vegetable seed industry! For more about KWS Vegetables, visit our website. For inquiries, contact Jacco Kaarsemaker at [phone] or [e-mail]. If you’re excited about this opportunity, click the link below to apply immediately.