Content Strategy Manager

Independence Pet Group; Ohio; Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company in pet health is seeking a B2B2C Content Strategy Manager to enhance awareness and sales of pet insurance products. The role involves developing content strategies, collaborating with teams, and leveraging AI tools to create impactful marketing content. This is a full-time remote position with great benefits.

Benefits

Basic Life Insurance at no cost to the employee

Company paid short-term and long-term disability

12 weeks of 100% paid Parental Leave

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Retirement savings plan

Personal Paid Time Off

Paid holidays and company-wide Wellness Day off

Paid time off to volunteer at nonprofit organizations

Group Pet Insurance

Qualifications

• 8+ years of experience in content marketing, with a proven track record in B2B marketing.
• Deep understanding of content marketing principles and audience segmentation.
• Exceptional writing, editing, and proofreading skills.

Responsibilities

• Develop positioning and messaging strategies tailored to Employee Benefits and Partner personas.
• Execute a comprehensive content marketing strategy that nurtures B2B leads.
• Monitor and analyze content performance metrics to refine strategies.

Skills

Content Marketing

B2B Marketing

Lead Generation

Sales Enablement

Analytical Skills

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Tools

CMS Platforms

Marketing Automation Systems

AI Tools

Job description

Established in 2021,Independence Pet Holdingsis a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Job Summary:

IPG is seeking a dynamic and experienced B2B2C Content Strategy Manager to help drive awareness, demand, and sales of pet insurance products across our Employee Benefits and Partner channels. This role will lead content development and sales enablement efforts for multiple IPG brands, with a focus on creating compelling, AI-informed content that resonates with both business partners and end consumers.

The ideal candidate is a strategic thinker who understands the full content marketing lifecycle—from ideation to measurement—and is fluent in emerging tools and technologies. You’ll ensure messaging consistency, optimize engagement, and bridge marketing efforts across B2B and B2C audiences within our multi-brand ecosystem.

Job Location: Remote

Main Responsibilities:

Develop positioning and messaging strategies tailored to Employee Benefits and Partner personas, aligning with brand goals and partner needs.

Execute a comprehensive content marketing strategy that nurtures B2B leads from awareness to conversion, while supporting end-user (pet parent) adoption and engagement.

Create and manage high-quality marketing content such as whitepapers, blog articles, case studies, pitch decks, email campaigns, and event materials.

Partner with EB Sales & Marketing, Product, and Creative teams to align messaging and support business objectives.

Collaborate with the DTC Content Strategist to ensure consistency in brand voice, tone, visual expression, and identity across all channels.

Monitor and analyze content performance metrics to refine strategies for lead generation, engagement, and ROI.

Stay abreast of content marketing trends, emerging AI tools, and competitor activity to ensure innovation and effectiveness.

Maintain editorial calendars and lead the timely execution of content deliverables.

Manage content marketing strategies across multiple brands, maintaining a distinctive yet consistent tone and style for each.

Required Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

8+ years of experience in content marketing, with a proven track record in B2B marketing, lead generation, and sales enablement.

Deep understanding of content marketing principles, funnel stages, and audience segmentation.

Proficiency in using AI tools and platforms for content planning, ideation, and production.

Prior experience in Employee Benefits, Insurance, or similar regulated industries is highly preferred.

Exceptional writing, editing, and proofreading skills.

Familiarity with CMS platforms and marketing automation systems.

Strong analytical skills with the ability to turn data into actionable insights.

Project management expertise with strong attention to detail and deadlines.

Creative thinker with the ability to lead content innovation and experimentation.

Application Requirements:

To be considered for this role, please upload your resume and 2–3 samples of relevant work (e.g., whitepapers, case studies, campaign copy, pitch decks, etc.) that demonstrate your ability to create compelling B2B2C content.

Work Hours:
This is a full-time, remote position. Working hours will be based on business needs and determined in collaboration with your direct manager.

#IPG

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Group Pet Insurance
• On the job training and skills development