Marketing Communications Lead — Campaigns & Content

Caterpillar

Irving (TX)

On-site

USD 98,000 - 146,000

Full time

3 days ago

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Benefits offered by this job

Medical benefits

401(k) plan

HSA

Paid time off

Career development

Incentive bonus

Job summary

Caterpillar’s Electric Power Division has an open opportunity as a Marketing Communications Consultant. You will support execution of marketing campaigns, including creative development and content planning, collaborating with SMEs and internal/external teams to bring plans to life.

You will develop and manage internal and external communications across channels, monitor campaign performance with analytics, and support dealer communications and influencer marketing initiatives to amplify brand

Qualifications

2+ years in marketing or field-based roles.
Experience developing thought leadership content.
Ability to use promotional techniques to drive outcomes.
Experience in project planning and budget management.

Responsibilities

Lead Rental Power marketing campaign development and execution, defining creative direction and messaging.
Collaborate with SMEs and internal/external teams to bring content plans to life.
Create and oversee internal and external communications across channels with brand voice.
Monitor marketing performance using analytics and insights to optimize campaigns.
Support dealer communications with timely updates for the global dealer network.
Develop and manage influencer marketing initiatives to amplify brand reach.
Oversee email nurture campaigns with segmentation, planning, and performance optimization.