Technical Marketing Content Lead

Caterpillar; Irving (TX); On-site; USD 98,000 - 146,000; Full time

Benefits offered by this job

Medical benefits

Dental and vision benefits

Paid time off

Job summary

Caterpillar Inc. is seeking a Technical Marketing Communicator in Customer Solutions to turn complex technical details into clear customer stories.

You will own content from start to finish, negotiating GTM strategies, coordinating with product experts and regional teams, and delivering materials optimized for search and user engagement. You will work closely with enterprise process owners and vendors, manage publication workflows, and support product launches with compelling content and

Qualifications

• Experience translating technical features into customer-facing content.
• Ability to manage content projects and collaborate with marketing and product teams.
• Experience with content management systems and publication workflows.

Responsibilities

• Lead the content workstream for GTM teams and develop market messaging.
• Collaborate with product specialists, regional teams and engineers on content plans.
• Write and deliver educational product content for internal and external audiences.
• Develop content for global audiences with regional nuances, and manage translations.
• Coordinate shoots and publish content using internal systems; manage launch materials.

Skills

GTM content leadership

Technical writing

Customer focus

Project management

Job description

Caterpillar Inc. is seeking a Technical Marketing Communicator in Customer Solutions to turn complex technical details into clear customer stories.

You will own content from start to finish, negotiating GTM strategies, coordinating with product experts and regional teams, and delivering materials optimized for search and user engagement. You will work closely with enterprise process owners and vendors, manage publication workflows, and support product launches with compelling content and