Marketing Communications Consultant

Caterpillar; Irving (TX); On-site; USD 98,000 - 146,000; Full time

Benefits offered by this job

Medical benefits

401(k) plan

HSA

Paid time off

Career development

Incentive bonus

Job summary

Caterpillar’s Electric Power Division has an open opportunity as a Marketing Communications Consultant. You will support execution of marketing campaigns, including creative development and content planning, collaborating with SMEs and internal/external teams to bring plans to life.

You will develop and manage internal and external communications across channels, monitor campaign performance with analytics, and support dealer communications and influencer marketing initiatives to amplify brand

Qualifications

• 2+ years in marketing or field-based roles.
• Experience developing thought leadership content.
• Ability to use promotional techniques to drive outcomes.
• Experience in project planning and budget management.

Responsibilities

• Lead Rental Power marketing campaign development and execution, defining creative direction and messaging.
• Collaborate with SMEs and internal/external teams to bring content plans to life.
• Create and oversee internal and external communications across channels with brand voice.
• Monitor marketing performance using analytics and insights to optimize campaigns.
• Support dealer communications with timely updates for the global dealer network.
• Develop and manage influencer marketing initiatives to amplify brand reach.
• Oversee email nurture campaigns with segmentation, planning, and performance optimization.

Skills

Marketing

Content development

Campaign analytics

Cross-functional collaboration

Communication

Relationship management

Tools

Email marketing platforms

Social media tools

Job description

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About the Electric Power Division (EPD)

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world‑class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Job Summary

Caterpillar’s Electric Power Division has an open opportunity as a Marketing Communications Consultant. As a Marketing Communications Consultant, you will support execution of various marketing campaigns activities, including creative development.

What You Will Do

• Lead the development and execution of the Rental Power marketing campaign, establishing the creative direction, messaging approach, and communications plans.


• Work closely with subject matter experts (SMEs) to understand business expectations and formulate content plans, partnering with both internal and external teams to bring these plans to life.


• Create and oversee a variety of internal and external communications materials across multiple channels, ensuring consistency with the Caterpillar and Electric Power brand voice.


• Monitor and evaluate marketing performance, leveraging analytics, customer insights, and business results to optimize campaigns and measure impact.


• Support dealer communications through the development and delivery of relevant, timely, and engaging updates for the global dealer network.


• Develop and manage influencer marketing initiatives, identifying opportunities to amplify brand reach, strengthen credibility, and connect with priority audiences.


• Oversee the development and execution of email nurture campaigns, providing strategic guidance on audience segmentation, content planning, creative direction, messaging best practices, and performance optimization.

What You Will Have

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.


• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.


• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.


• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.


• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.


• Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Top Candidates Will Also Have

• 2+ years’ experience in marketing or field-based roles.


• Experience of developing thought leadership content.


• Demonstrated ability to utilize various promotional and marketing techniques to drive outcomes.


• Experience of project planning and budget management.

Additional Information

• This position is located in Irving, TX or Houston, TX.


• Travel up to 15% is required.


• Domestic relocation assistance is not offered for this position.


• Visa sponsorship is not offered for this position.


• This position requires the candidate to work a 5-day-a-week schedule in the office.

Final Details

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers

Summary Pay Range:

$97,530.00 - $146,290.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*


• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*


• 401(k) savings plans*


• Health Savings Account (HSA)*


• Flexible Spending Accounts (FSAs)*


• Health Lifestyle Programs*


• Employee Assistance Program*


• Voluntary Benefits and Employee Discounts*


• Career Development*


• Incentive bonus*


• Disability benefits


• Life Insurance


• Parental leave


• Adoption benefits


• Tuition Reimbursement

* These benefits also apply to part‑time employees

Posting Dates:

November 9, 2026 - November 13, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.