Content Supply Chain Senior Marketing Strategist

Caterpillar Inc.; Westminster (CO); On-site; USD 148,000 - 222,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Health Savings Account

Flexible Spending Accounts

Career Development

Incentive bonus

Job summary

Caterpillar is seeking a strategic Senior Marketing Strategist to lead the evolution of content strategy within the Content Supply Chain. This role partners across marketing, product, and digital teams to turn product information into customer‑facing storytelling and scalable assets.

The ideal candidate will drive governance, metadata, and taxonomy, while enabling agile delivery, localization, and AI‑assisted content creation across regions and channels. Denver, CO or Chicago area preferred.

Qualifications

• Senior-level expertise in content, communications, or integrated marketing within a large organization.
• Experience leading content strategy and governance, metadata taxonomy, and CMS workflows.
• Ability to influence across marketing, product, and digital teams.

Responsibilities

• Define and evolve enterprise content strategy aligned to CSC principles and modular content.
• Partner with marketing, product, engineering, and regional teams to align strategy with BU needs.
• Bridge product data with marketing execution to ensure consistency across touchpoints.
• Support integration of content across platforms to influence business outcomes.

Skills

Content strategy

Cross-functional collab

Marketing strategy

Tools

AEM

Workfront

Frame.io

AI tools

Job description

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’rejoining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’tjust talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Senior Marketing Technology & Data Consultant – Content Supply Chain Senior Marketing Strategist

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Summary:

Caterpillar is seeking a strategic, forward-thinking, Senior Marketing Strategist to lead the evolution of content strategy as a core pillar of the enterprise Content Supply Chain (CSC).

This role will define how content is structured, governed, created, and activated across the full customer lifecycle, ensuring content is being designed as a scalable, reusable asset across channels and regions. This position requires strong cross-functional collaboration, with the ability to partner across marketing, product, and digital teams to bridge technical product information with customer‑centric storytelling, while driving alignment to enterprise goals.

The ideal candidate will be capable of envisioning the way for Caterpillar to scale their CSC operations and have a deep understanding of modern marketing tools, platforms, and trends to continuously improve our content supply chain. They will evolve the existing strategy to meet business objectives for agility, accelerated delivery, and compliance, as well as provide activation support for our Business Units.

Business Impact

The Senior Marketing Content Strategist will be a key leader in operationalizing CSC principles, ensuring content is treated not as a one‑time deliverable, but as a scalable, governed, and measurable business asset. This role directly contributes to Caterpillar’s ability to:

• Enhance Content Supply Chain efficiency by streamlining processes and scaling integrated toolsets
• Enable personalized, unified experiences across all customer facing applications
• Accelerate speed to market through modular content and standardized workflows
• Reduce duplication and inefficiencies across global content creation
• Improve discoverability and reuse of assets through structured metadata and governance
• Drive measurable performance improvements through content analytics and optimization
• Advance enterprise transformation by strengthening governance and enabling AI‑powered content creation

What You Will Do:

1. Content Strategy & Content Supply Chain Leadership

• Define and evolve enterprise content strategy aligned to CSC principles, including modular content, structured authoring, and content reuse
• Provide executive consulting by acting as a strategic advisor to influence enterprise content decisions
• Design content frameworks that enable scalability across regions, channels, and products
• Educate stakeholders on CSC principles, modular content strategy, and governance best practices to ensure alignment and eliminate process gaps

2. Cross-Functional Alignment & Execution

• Partner with marketing, product, engineering, and regional teams to align CSC strategy with Business Unit needs and priorities
• Facilitate workshops to define future use cases, process gaps, and align on enterprise‑wide priorities and process changes
• Bridge technical product data with marketing execution to ensure consistency and accuracy across system touchpoints
• Support integration of content across platforms including AEM, Workfront, Frame.io, and emerging AI tools to positively influence business outcomes

3. Customer Journey & Experience Design

• Map content to customer pain points across every stage of the customer experience including needs, pain points, and decision‑making moments
• Ensure content is being designed for reuse across pre‑purchase, point‑of‑sale, and post‑purchase experiences
• Drive consistency in messaging while enabling regional flexibility and localization
• Encourage governance models covering taxonomy, metadata, naming conventions, and asset lifecycle management
• Support the enterprise adoption of DITA‑based structured authoring

4. Content Operations & Optimization

• Participate in business discovery, intake, and prioritization discussions to ensure content strategy aligns with enterprise and business objectives
• Partner with analytics teams and customer journey teams to define KPIs and measurement frameworks for content performance
• Continuously analyze and identify opportunities to optimize content effectiveness across channels
• Research and present focus areas to improve efficiency through automation, AI‑assisted creation, and workflow improvements to reduce duplication, accelerate localization, and lower translation costs

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking : Knowledge of the importance of “big picture” thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates

• Proven experience leading content strategy within a Content Supply Chain or similar transformation environment.
• Senior‑level expertise in content, communications, or integrated marketing experience in an agency or corporate setting, with a focus on B2B content planning, strategy, and execution.
• Background in content operations, marketing systems, or digital content management applications within a large or complex organization leveraging a global delivery model.
• Strong understanding and interest in supporting content governance, including metadata strategy, taxonomy design, and content workflows within the full end‑to‑end content lifecycle.
• Extensive storytelling and influencing skills with the ability to navigate sensitive, emotional, or potentially controversial situations involving stakeholder conflict, compliance issues, or resistance to change.
• Demonstrated strength in communication and change management to drive adoption, align stakeholders, and ensure new processes are adopted across the enterprise.
• Familiarity with Product Information Management (PIM), Content Management Systems (CMS) or Component Content Management System (CCMS), and modern marketing technology ecosystems, including Adobe Experience Manager (AEM), AEM Assets, Workfront, Frame.io, Firefly Services, and related information management tools.
• Experience leveraging analytics and insights to drive content optimization and business outcomes, with the ability to understand, interpret, and communicate content performance across social and digital channels.
• Demonstrated ability to work cross‑functionally with a global team across multiple different business units.
• Background in industrial, manufacturing, or B2B environments with complex product portfolios is a plus.

This position is posted for Chicago, IL, Peoria, IL, Cary, NC, Denver, CO, and Dallas, TX.

Please note that remote employment is not being considered for this position.

Sponsorship and relocation are not available for this role.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural gas engines, industrial gas turbines and diesel‑electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced‑carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

$147,760.00 - $221,640.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location,job‑related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part‑time employees

Visa Sponsorship is not available for this position.

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.