Marketing Communications Consultant - Digital Marketing & Training

Caterpillar; Irving (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Caterpillar Inc. is seeking a Marketing Communications Consultant for its Cat Reman division in Irving, TX. This on-site role focuses on customer- and dealer-facing marketing across digital channels, branded merchandise, and training programs, with budgets and agency coordination responsibilities.

The position emphasizes improving channel discoverability and engagement, coordinating with stakeholders, and maintaining current, scalable training resources in a fast-moving environment.

Responsibilities

• Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content.
• Plan and execute customer and dealer email communications aligned with business priorities and brand standards.
• Manage Cat Reman paid media activity, including agency coordination, execution oversight, and performance monitoring.
• Support campaign development and execute annual marketing plans with internal partners and industry teams.
• Track channel performance indicators to improve future execution.
• Develop product-specific value messaging and sales content as needed for new product introductions.

Job description

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar Remanufacturing Division (Cat Reman)

Do you have a passion for helping customers and supporting sustainable solutions? Since 1973, Cat Reman has helped bring the value at the core of every Cat product back to life. Our team is focused on delivering high-quality solutions that support our customers’ success while advancing a circular economy. Every role in Cat Reman contributes to measurable business impact, customer value, and sustainability.

Job Summary

Caterpillar’s Remanufacturing Division is seeking a Marketing Communications Consultant that will be located in Irving, TX and requires 5 days in the office each week. This role owns Cat Reman’s customer- and dealer-facing marketing across digital channels, branded merchandise, and training. The position leads recurring web and email communications, selected paid media, branded merchandise management, and the maintenance, improvement, and execution of high-visibility training programs, while managing the associated program budgets. Together, this work connects digital execution, brand presence, and capability building across teams and agency partners.

The role supports customer experience and growth by improving channel discoverability and engagement, coordinating agencies and stakeholders, and keeping training resources current, accessible, and scalable. Success requires customer focus, disciplined project management, strong cross-functional communication, attention to detail, and the ability to prioritize work in a fast-moving environment.

Key Responsibilities include, but are not limited to:

Digital Marketing

• Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content.
• Plan and execute customer and dealer email communications aligned with business priorities and brand standards.
• Manage Cat Reman paid media activity, including agency coordination, execution oversight, and performance monitoring.
• Support campaign development and execute annual marketing plans (Plan on a Page) with internal partners and industry teams.
• Track channel performance indicators, including impressions, clicks, web activity, attributable sales, open rates, click-through rates, and leads, to improve future execution.
• Develop product-specific value messaging and sales content as needed, including support for new product introductions.

Branded Merchandise

• Manage Cat Reman branded merchandise, including item selection, ordering, inventory, and fulfillment.
• Ensure merchandise aligns with Caterpillar brand standards and approved supplier requirements.
• Coordinate with vendors and internal stakeholders on timelines, budgets, approvals, and quality.
• Support dealer, customer, and internal merchandise requests tied to business priorities.
• Track inventory, spend, and usage to forecast needs and make the most of available resources.

Training

• Maintain and update content for Virtual Cat Reman U, an online training program, and help learners access current training resources.
• Improve trainer certification curriculum, facilitation materials, student resources, and dealer and regional playbooks for the Next Level instructor-led training program.
• Coordinate marketing-led training offerings at Caterpillar facilities and support locally delivered sessions.
• Track registration, attendance, budget, learner completion, and participant feedback to improve program effectiveness.
• Coordinate with stakeholders to keep training content current, practical, and aligned with customer and dealer needs.

Marketing Operations