Marketing Communications & Digital Training Strategist

Caterpillar; Irving (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Caterpillar Inc. is seeking a Marketing Communications Consultant for its Cat Reman division in Irving, TX. This on-site role focuses on customer- and dealer-facing marketing across digital channels, branded merchandise, and training programs, with budgets and agency coordination responsibilities.

The position emphasizes improving channel discoverability and engagement, coordinating with stakeholders, and maintaining current, scalable training resources in a fast-moving environment.

Responsibilities

• Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content.
• Plan and execute customer and dealer email communications aligned with business priorities and brand standards.
• Manage Cat Reman paid media activity, including agency coordination, execution oversight, and performance monitoring.
• Support campaign development and execute annual marketing plans with internal partners and industry teams.
• Track channel performance indicators to improve future execution.
• Develop product-specific value messaging and sales content as needed for new product introductions.

Job description

Caterpillar Inc. is seeking a Marketing Communications Consultant for its Cat Reman division in Irving, TX. This on-site role focuses on customer- and dealer-facing marketing across digital channels, branded merchandise, and training programs, with budgets and agency coordination responsibilities.

The position emphasizes improving channel discoverability and engagement, coordinating with stakeholders, and maintaining current, scalable training resources in a fast-moving environment.