Senior Content Strategy Lead – Marketing Supply Chain

Caterpillar; Westminster (CO); Vor Ort; USD 148.000 - 222.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision benefits

401(k) savings plans

Health Savings Account

Flexible Spending Accounts

Career Development

Incentive bonus

Zusammenfassung

Caterpillar is seeking a strategic Senior Marketing Strategist to lead the evolution of content strategy within the Content Supply Chain. This role partners across marketing, product, and digital teams to turn product information into customer‑facing storytelling and scalable assets.

The ideal candidate will drive governance, metadata, and taxonomy, while enabling agile delivery, localization, and AI‑assisted content creation across regions and channels. Denver, CO or Chicago area preferred.

Qualifikationen

• Senior-level expertise in content, communications, or integrated marketing within a large organization.
• Experience leading content strategy and governance, metadata taxonomy, and CMS workflows.
• Ability to influence across marketing, product, and digital teams.

Aufgaben

• Define and evolve enterprise content strategy aligned to CSC principles and modular content.
• Partner with marketing, product, engineering, and regional teams to align strategy with BU needs.
• Bridge product data with marketing execution to ensure consistency across touchpoints.
• Support integration of content across platforms to influence business outcomes.

Kenntnisse

Content strategy

Cross-functional collab

Marketing strategy

Tools

AEM

Workfront

Frame.io

AI tools

Jobbeschreibung

Caterpillar is seeking a strategic Senior Marketing Strategist to lead the evolution of content strategy within the Content Supply Chain. This role partners across marketing, product, and digital teams to turn product information into customer‑facing storytelling and scalable assets.

The ideal candidate will drive governance, metadata, and taxonomy, while enabling agile delivery, localization, and AI‑assisted content creation across regions and channels. Denver, CO or Chicago area preferred.