Strategic CRM & Email Marketing Lead

Hbcu Connect, Llc; Ann Arbor (MI); Hybrid; USD 61,000 - 73,000; Full time

Job summary

The University of Michigan is seeking a Marketing and CRM Strategist to lead CRM and email strategy across Student Life, translating divisional goals into personalized, data-informed journeys in Salesforce Marketing Cloud. You will collaborate with cross-functional teams to advance engagement and support student success.

Responsibilities include managing marketing plans, audience strategies, and measurement standards, as well as optimizing campaigns and reporting through dashboards and automated

Qualifications

• Bachelor's degree in marketing, communications, business, statistics, information science, or a related field.
• 3+ years of professional experience in advertising, digital marketing, communications, or a related field.
• Experience developing and executing marketing plans.
• Experience with CRM or email marketing platforms such as Marketing Cloud, Salesforce, Slate, or Mailchimp.
• Proficiency with data analysis using CRM platforms to analyze email marketing performance, campaign effectiveness, customer engagement, and translating insights into strategic recommendations and actionable improvements.
• Knowledge of segmentation and lifecycle/journey concepts to deliver relevant messaging and enhance engagement.

Responsibilities

• Translate goals into concise marketing plans to guide designers, copywriters, and multimedia teams.
• Meet regularly with partners to discuss marketing needs, opportunities, review progress, and report on outcomes.
• Manage end-to-end project delivery from intake to evaluation with cross-team alignment.
• Develop creative strategies to promote programs and sources that support departmental goals.
• Use data to inform strategies, evaluate campaign results, and implement changes.
• Lead CRM and email measurement strategy within Salesforce Marketing Cloud, including journey performance insights.
• Consult with Student Life units to define audience strategies, communication approaches, and success metrics.
• Plan, build, and evaluate experimentation, including A/B testing and journey-level tests.

Skills

CRM strategy

Email marketing

Data analysis

Marketing strategy

Campaign optimization

Education

Bachelor's degree in marketing or related field

Tools

Marketing Cloud

Salesforce

Slate

Mailchimp

Job description

The University of Michigan is seeking a Marketing and CRM Strategist to lead CRM and email strategy across Student Life, translating divisional goals into personalized, data-informed journeys in Salesforce Marketing Cloud. You will collaborate with cross-functional teams to advance engagement and support student success.

Responsibilities include managing marketing plans, audience strategies, and measurement standards, as well as optimizing campaigns and reporting through dashboards and automated