Marketing Cloud Engineer & Digital Automation Specialist

University of Florida; Gainesville (FL); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Retirement options

Paid holidays

Tuition assistance

Professional growth

Job summary

The University of Florida seeks a Marketing Cloud Engineer on a full-time basis at Main Campus, Gainesville. You will oversee content creation and execution for UF Advancement’s web communications, email marketing and digital assets, guiding decentralized units to align with editorial guidelines and brand identity.

Responsibilities include administering Marketing Cloud, building automations and journeys, integrating data with CRM and analytics platforms, and supporting e-commerce initiatives

Qualifications

• Bachelor's degree or equivalent with two years of relevant experience, or an equivalent combination of education and experience.
• A valid Florida driver's license is required.
• Experience with Marketing Cloud, digital communications, and web analytics is preferred.

Responsibilities

• Oversee, create and execute content for UF Advancement's web communications and email marketing across platforms.
• Develop and maintain Marketing Cloud automations, journeys and personalization strategies using AMPscript.
• Manage e-commerce tools, online giving systems, and related digital marketing assets.

Skills

Communication skills

Writing abilities

Digital communications

Project management

Time management

Education

Bachelor's degree or equivalent

Tools

Marketing Cloud

AMPscript

CMS/Web analytics tools

Job description

The University of Florida seeks a Marketing Cloud Engineer on a full-time basis at Main Campus, Gainesville. You will oversee content creation and execution for UF Advancement’s web communications, email marketing and digital assets, guiding decentralized units to align with editorial guidelines and brand identity.

Responsibilities include administering Marketing Cloud, building automations and journeys, integrating data with CRM and analytics platforms, and supporting e-commerce initiatives