Marketing Campaigns Coordinator - Higher Ed & Data-Driven

Sonoma State University; Sonoma (CA); On-site; USD 62,000 - 91,000; Full time

Job summary

Sonoma State University seeks a Marketing Coordinator to craft engaging content and coordinate integrated marketing plans that support recruitment, retention, brand awareness, and community engagement. You will work with campus partners to ensure alignment with brand standards and accessibility while leveraging data to improve campaign performance.

The role requires strong written and verbal communication, collaboration with leadership, faculty, staff, students, and external partners, and a

Qualifications

• Bachelor's degree in Business Administration/Marketing/Communications or related field; advanced degree preferred.
• Two years of relevant marketing experience; higher education experience preferred.
• Strong written and verbal communication skills.
• Proficiency with computers; MS Office; knowledge of Google Suite, Adobe Creative Suite, and web publishing tools preferred.

Responsibilities

• Create engaging content and develop integrated marketing and communications plans.
• Coordinate marketing initiatives from concept through implementation.
• Collaborate with university leadership, faculty, staff, students, and external partners.
• Ensure campaigns align with brand standards and accessibility requirements; use data to improve performance.

Skills

Content creation

Campaign coordination

Data-informed decisions

Written communication

Verbal communication

Education

Bachelor's degree in related field

Tools

Microsoft Office Suite

Google Suite

Photoshop

InDesign

Adobe Creative Suite

Web publishing tools

Job description

Sonoma State University seeks a Marketing Coordinator to craft engaging content and coordinate integrated marketing plans that support recruitment, retention, brand awareness, and community engagement. You will work with campus partners to ensure alignment with brand standards and accessibility while leveraging data to improve campaign performance.

The role requires strong written and verbal communication, collaboration with leadership, faculty, staff, students, and external partners, and a