Marketing Coordinator (Marketing Communications Professional II)

Sonoma State University; Sonoma (CA); On-site; USD 62,000 - 91,000; Full time

Job summary

Sonoma State University seeks a Marketing Coordinator to craft engaging content and coordinate integrated marketing plans that support recruitment, retention, brand awareness, and community engagement. You will work with campus partners to ensure alignment with brand standards and accessibility while leveraging data to improve campaign performance.

The role requires strong written and verbal communication, collaboration with leadership, faculty, staff, students, and external partners, and a

Qualifications

• Bachelor's degree in Business Administration/Marketing/Communications or related field; advanced degree preferred.
• Two years of relevant marketing experience; higher education experience preferred.
• Strong written and verbal communication skills.
• Proficiency with computers; MS Office; knowledge of Google Suite, Adobe Creative Suite, and web publishing tools preferred.

Responsibilities

• Create engaging content and develop integrated marketing and communications plans.
• Coordinate marketing initiatives from concept through implementation.
• Collaborate with university leadership, faculty, staff, students, and external partners.
• Ensure campaigns align with brand standards and accessibility requirements; use data to improve performance.

Skills

Content creation

Campaign coordination

Data-informed decisions

Written communication

Verbal communication

Education

Bachelor's degree in related field

Tools

Microsoft Office Suite

Google Suite

Photoshop

InDesign

Adobe Creative Suite

Web publishing tools

Job description

Job Summary

Under general supervision of the Associate Director of Marketing, Digital Engagement and Brand Strategy, the Marketing Coordinator creates engaging content and develops, coordinates, and implements integrated marketing and communications plans that support student recruitment, retention, brand awareness, and community engagement for the university. Working independently and collaboratively on most day-to-day assignments with general supervision, this position serves as a marketing liaison for assigned campus departments and programs, coordinating marketing initiatives from concept through implementation while ensuring alignment with university priorities, brand standards, accessibility requirements, and marketing and communications best practices with accountability for own work results. This position collaborates with university leadership, faculty, staff, students, and external partners to develop effective marketing campaigns and continuously improve marketing performance through data-informed decision-making. The position requires significant collaboration, both internally and externally, and is responsible for executing considerable judgment and discretion in ensuring communications and processes promote engagement and inclusive strategies are incorporated.

The Advancement Division is a fast-paced, high energy, and collaborative work environment where teamwork, collegiality, and customer service are essential for success. The successful candidate must be detail-oriented, have a strong service orientation, and possess a can-do attitude toward their work in support of the Advancement Division's overall goals.

Every member of the University Advancement team plays an integral role in creating meaningful and positive experiences for our students, donors, alumni, prospective students, and community partners. Whether advancing philanthropic support, strengthening lifelong relationships with our alumni, supporting student success, or inspiring future Seawolves to choose Sonoma State, each team member contributes to building lasting relationships that reflect the university's values.

Key Qualifications

Equivalent to a bachelor's degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are required. Bachelor's Degree in Business Administration/Marketing/Communications and Media Studies or a related field highly preferred. Higher education experience highly preferred. Advanced proficiency with computers and Microsoft Office Suite (Word, Excel) required. Knowledge of Google Suite, Photoshop, lnDesign, Adobe Creative Suite, web publishing software, and the ability to use a variety of software for demographic analysis and surveys to support marketing efforts is preferred.

Salary and Benefits

This is a full time, exempt position, which will lead toward permanent status following the successful completion of a probationary period. Step placement will be determined based on relevant qualifications and professional experience. The step range for this position is $5,178 - $5,717 per month (step 1 - step 6). The CSU Classification Step Range for this position is $5,178 - $7,543 per month (step 1 - step 20).

This position is eligible for a broad range of benefits, including medical, dental, vision, life and disability insurances, retirement (CalPERS), tuition waiver, vacation and sick leave. In addition, 15 paid holidays are offered each year. Sonoma State University is also a Public Service Loan Forgiveness Program (PSLF) Employer.

A comprehensive benefits summary for this position is available online by clicking here to be taken to the CSU benefits page.

For eligible employees, CSUEU collective bargaining agreement Article 17.10 will be honored.

Supplemental Information

About Sonoma State University

Sonoma State University is committed to achieving excellence through teaching, scholarship, learning and inclusion. In line with our Strategic Plan and our Seawolf Commitment, our values include diversity, sustainability, community engagement, respect, responsibility, excellence and integrity. We strive to cultivate a community in which a diverse population can learn and work in an atmosphere of civility and respect. We encourage innovation, experimentation and creativity, as well as contributions to equity and inclusion, in the pursuit of excellence for all members of our university community.

Equal Opportunity & Mandated Reporting

The University is an Affinitive Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. Mandated Reporting: This position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Employment Eligibility & Conditions

CSU Out of State Policy - Sonoma State University, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California. As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California. A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current employees who apply for this position.

Education Code 89521 - Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant's current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

Sonoma State University is not a sponsoring agency for staff positions (i.e. H-1B visas).

Positions are posted for a minimum of 14 calendar days.

Application Process & Accommodations

For questions related to the application process, please reach out to [e-mail]. The ADA Coordinator is also available ([e-mail]) to assist individuals with disabilities in need of accommodation during the hiring process.