Brand & Campaign Marketing Specialist

Hamline University; Saint Paul (MN); On-site; USD 46,000 - 56,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

403(b) retirement plan & matching

Tuition waiver

Paid time off & holidays

Flexible spending account

Job summary

Hamline University seeks a Marketing Specialist to execute integrated campaigns, craft brand-consistent copy, and support enrollment and fundraising efforts. Working with the Senior Manager of Brand and Marketing, you will manage workflows, track analytics, and help deliver compelling content across digital and print channels, with a focus on student recruitment and alumni engagement.

This on-campus, full-time role requires strong writing, editing, and project-management skills, plus ability to

Qualifications

• Bachelor’s degree or equivalent experience in communications/marketing.
• 2+ years in brand or product marketing, higher education preferred.
• Strong copywriting and editing for multiple channels.

Responsibilities

• Develop and execute integrated marketing campaigns to raise awareness and enrollment.
• Write compelling copy for digital and print content across media.
• Collaborate with designers and marketing colleagues for campaigns.
• Manage production timelines and content workflows.
• Support analytics, planning, and reporting for campaigns.

Skills

Excellent writing

Editing

Storytelling

Grammar & editorial

Project management

Collaboration

Strategic content development

DEI commitment

Education

Bachelor’s degree in communications/marketing/journalism/English

Tools

Adobe Creative Suite

Canva

WorkZone

Job description

Hamline University seeks a Marketing Specialist to execute integrated campaigns, craft brand-consistent copy, and support enrollment and fundraising efforts. Working with the Senior Manager of Brand and Marketing, you will manage workflows, track analytics, and help deliver compelling content across digital and print channels, with a focus on student recruitment and alumni engagement.

This on-campus, full-time role requires strong writing, editing, and project-management skills, plus ability to